Modern businesses use a variety of marketing tactics and strategies in order to promote their business and build their brand. Indeed, it is essential to have a broad and active marketing mix so that you can access opportunities and tailor your marketing efforts to the needs of your business and your clients. One way of getting your business name out there is to use display banners, roller banners, or pop-up banners either at your shop or place of business, at an exhibition or trade show, or in the general location of your business. If you want to know more about the advantages and benefits of this type of advertising, take a look at the questions below to find out if roller banners are suitable for your business.

Q: Do You Need Versatility and Practicality from a Marketing Technique?

A: Yes. If so, you should take a look at roller banners. The fact that these banners are quick and easy to design and print (take a look at the process at for more information) and also quick and easy to erect and move around, makes them ideal when you are looking for a versatile and simple marketing strategy. Banners can be used in many different situations, from a display in the reception area to outside a shop. You can take roller banners to a trade show for adding visibility to your stand, and also use roller banners at events. This versatile form of marketing is also good for point-of-sale promotions. The verdict: roller banners are good for business, especially if you want something you can use in many locations.

Q: Is Your Banner Well-Designed?

A: It should be. In order for a roller banner to work for your business it must be well-designed and attractive – but it should also work for its purpose. It is not enough to have a beautiful banner if it does not say anything about your business or give prospective clients any information about you. The banner must be attractive and useful. Don’t over-complicate the design with excess text or images. Stick to a simple, clear layout with text and graphics that fit within your overall marketing aims. If you plan to use the banner in different locations for different purposes then the message should be generic but still useful for customers or potential customers. If you want more than one banner then you can design them to fit specific locations and purposes by tailoring the message.

Q: Do you Travel Frequently?

A: Yes – roller banners travel with you. These banners are ideal for transporting around the country to different events. They are easy to set up and take down, and they can be carried easily without damage. They are light and simple to store. If you go to many different events and shows throughout the year, a robust and hard-wearing roller banner is the ideal accompaniment. They are also ideal when you are at a variety of events but you do not have a lot of space for display purposes. They are an economical way of making your name more visible in a small space.

By Eddy

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles of partners on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to [email protected].