The IT and the ITeS industry in India is progressing in leaps and bounds. One of the good indicators of a better economy is not when the market leaders grow and take the industry with them. It is when the smaller entrepreneurial ventures starts growing with a fast pace and provides novel dimensions of value to the ecosystem. One such emerging domain is in the Digital Marketing space. In this article, we review 5 of the faster growing companies which are providing immense value to their stake-holders in this ecosystem.

1) TO THE NEW Digital is one of the novel companies delivering clientele aligned solution using an Agile framework. By adopting the agile framework, the digital media company is ensuring that project is delivered with minimal time consumption. Further due to continued feedback during project planning, buy in and successful adoption in the clients is an automatic outcome. TO THE NEW Digital is a premium digital services company that combines the power of technology, analytics, marketing and content for digital transformation of enterprises through the adoption of Agile based methods. This is truly the company to watch out for among the digital media companies of India in terms of their growth and clientele. Today they comprise of a team of over 600 experts which includes social media experts, technology evangelists, content specialists, and creative mavericks who have transformed businesses and their digital presence of more than 300 companies spread across 30 countries worldwide. TO THE NEW Digital is also a strategic partner of many global multi-national enterprises including Amazon Web Services (AWS), DataStax, Google, YouTube and MongoDB.

2) Another company to watch out for is DM Tree. It is however in a slightly different domain. While DM Tree does provide Digital Marketing and Promotional services, it is also in the business of training professionals to enter this new and emerging domain. Within their offerings of Digital Marketing, they offer holistic solutions within campaign management and information analytics insights for their clientele. DM Tree has now shifted to Digital School.

3) A fast growing company is Simplify360. This is more focused towards the analytics part and provides interesting tools for measuring social presence and handle the social media profiles of the organizations. As social media is gaining its importance in leaps and bounds, the offerings surrounding social media monitoring, social media marketing, social analytics and social CRM are holistic and industry aligned. Thus the clientelle get fantastic RoI with the deployment of these tools. Further the company has business solutions surrounding marketing cloud management, social cloud management, sales cloud management and service cloud management.

4) SlashSquare is another company to watch out for. Their offerings is mainly targeted towards a network of blogs, through which they provide their clientelle huge visibility over Web 2.0. Indeed with organisations attempting to get visibility on the web, their services across their blogging networks surrounding services related to SEO, Social Media, Branding, Web Development and Marketing, provide a lot of value to their clientelle. Their blog network is a unique differentiator for their digital presence management related services.

5) 9 Digital is another company to watch out for. They have industry aligned business services in search engine optimization, social media optimization, pay per click marketing, online advertising and email marketing. With a large clientelle that varies from HP to InnovativeMinds, this is definitely the company that is likely to go places with their team of dedicated experts.

We hope that our readers would check out the services of some of these companies, which have focused on the digital marketing ecosystem in general but provide complementary services within this ecosystem. These are also some of the fastest growing digital companies.

By Kar

Dr. Kar works in the interface of digital transformation and data science. Professionally a professor in one of the top B-Schools of Asia and an alumni of XLRI, he has extensive experience in teaching, training, consultancy and research in reputed institutes. He is a regular contributor of Business Fundas and a frequent author in research platforms. He is widely cited as a researcher. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.

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