In your mind, you have the perfect business idea. And not only is it the perfect business idea, it matches up exactly with what you love to do, and what you’re good at! You feel it down to the bottom of your soul – now is the time to be my own boss, make the perfect product, and become an instant millionaire! From that train of thought, you will, naturally, take a step back and thinking more dutifully and logically about this idea, but what questions can you start asking to decipher if this dream could become a reality?

Do You Have the Finances?

Do you already have the money yourself to finance the idea? Would you have to get investors for startup costs? Do your friends and family want to contribute to your idea? Can you sell just the idea part for money to get started with other infrastructure matters? Without startup money, no business idea is going to make it anywhere. There are different methods as far as approach goes, depending on your type of businesses. There is the test-the-water and go slow method, and there is the go-for-broke and make a passionate plea method. Note those, both of those methods need money. No money, no plan for getting money; no business.

What is Your Target Demographic?

Do you know that your business product or service is perfect because it is something that you need, or is it something the public at large is going to be interested in? There are ways to conduct surveys that are very accurate at showing you potential customer and client interest. Use these methods before you are too long into your business proposal to make sure you aren’t wasting time and money on something that has no logical way of working out.

What Will Your Marketing Strategy Be?               

Your finances and consumer demographic are set, and you even have a physical location and website up and running. Now, how do you market your idea? There are so many different way to approach marketing these days, it’s important to hire a professional consulting firm at least to get your started. Everyone want to rely on word of mouth at the beginning because it’s free of charge, but to get that buzz started, there has to be some substance of advertising and marketing out there.

It’s important to understand the distinction between digital and physical marketing as well, so be sure to get the basics down before doing much campaigning.

If you think about these particular questions in advance of pursuing your business idea beyond the point of no return, you will have a strong base of knowledge on which to stand as you begin your proposal processes.

By Eddy

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles of partners on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to [email protected]

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