Even if your business has an awesome set of products or services that your customers love, if your website is an eyesore or a nightmare to use, your online success is going to suffer. However, from the inside looking out, you may not be able to see areas of your website and its design that just don’t work well for your audience. So to help you overcome this potential blind spot, here are three tips for designing a website that your visitors will love.

Make Your Content Look Good

Other than to make purchases, one of the most important things your visitors will be doing on your website is consuming content. Knowing this, it’s vital that you spend a decent amount of time and money making the content of your website look good. This doesn’t just mean picking a readable font and background color.

According to Velly Angelova, a contributor to WebsiteMagazine.com, the content on your website should be easy to scan, use white space well, and have no broken links within the text. All these things can make your content a chore to read, so make sure you have these bases covered if you want to do well with your business’s content marketing.

Account For All Users and Devices

Although you may have initially thought about the design of your website from the perspective of a desktop, a lot of your traffic is likely coming from many other sources. And without purposefully creating a website that can accommodate these sources, you could be losing a big piece of your customer base.

Kay Singh, a contributor to Social Media Today, suggests not only making your website accessible to various devices like laptops, mobile phones, and tablets, but also having some way for people with special needs—like being deaf or blind—to be able to use your website as well. This will go a long way toward showing how important each and every one of your customers is to you.

Create Intuitive Navigation

If the navigation of your website makes it hard for your users to move from page to page, there’s a pretty good chance that you’re not going to have many returning visitors. And depending on your business, this could be one of your main revenue streams. So to ensure you never get emails or complaints that your website isn’t user-friendly, Magdalena Georgieva, a contributor to HubSpot.com, recommends designing your navigation so there are only a few main pages to choose from as well as making it easy to tell where they are and find where they want to be. By making your navigation as intuitive as possible, you’ll make your website so much easier to use.

A well-loved website doesn’t have to be flashy or complicated. Actually, it really shouldn’t be either of those things. Use the tips mentioned above to make your website’s design better for all your visitors.

By Kar

Dr. Kar works in the interface of digital transformation and data science. Professionally a professor in one of the top B-Schools of Asia and an alumni of XLRI, he has extensive experience in teaching, training, consultancy and research in reputed institutes. He is a regular contributor of Business Fundas and a frequent author in research platforms. He is widely cited as a researcher. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.

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