Recently, the Editor of Business Fundas was interviewed by SAB Trends. The focus of the interview was to understand how the blogging and subsequent growth happened for the website, which has become a dominant source of information. Today Business Fundas boasts of over 2 lakh subscribers across digital channels and has been covered in case studies available in HBR.org. Therefore to understand how this portal was initiated, and what draws readers to the blog, an interview was conducted by the CEO, Mr Saminu Abass Ola, of SAB Trends. The full interview may be accessed here.

By Guest

This is a contribution by a guest author. These guest posts are protected by Creative Commons unported license 4.0. Viewpoints are that of the author only. For posting articles as a guest author, please send your proposals to [email protected]