If you are starting a new online based business, or even if you are just starting a website for a fun activity like a podcast or shopper’s advice site, you’ll want to consider what name you give to your domain. That means choosing a name and URL for your website that truly reflects the content you intend to feature, as well as the reasons behind including this content. Contrary to popular belief, sometimes you really can judge a book by its cover, and this very much includes the name that you will give to your website. 

You Can’t Afford To Give The Wrong Name To Your Website

The fact of the matter is that you simply cannot afford, on any level, to give the wrong name to your website. For example, imagine if you gave your site a “humorous” name based on the name of a currently popular celebrity – and then discovered that this celebrity is in serious legal trouble for ethical violations that may soon land them in prison. You’d have to change your URL or even shut down your website and start all over again, in the process losing valuable time, effort, and money.

It’s An Excellent Idea To Reserve Your Domain Name Today 

It’s an excellent idea to reserve your domain name today so that you won’t have any trouble when it comes time to select the name that’s just right for your website. You can find premium domain names available from a variety of service providers on the Internet. The trick is to find the package and the deal that is absolutely right for your needs. You’ll certainly want to land the best possible deal for the best possible price, so some shopping around will be necessary.

Don’t Let Someone Come Along And Take Your Name Away

Reserving your domain name in advance of building your actual website is a smart idea. This will save you the trouble of picking out a name for your site that is already in use, or is too close to someone else’s idea. And by browsing through a selection of names that are already reserved, you may well come upon an idea for the name of your site that is better than the one you had in mind. And, more importantly, reserving your domain name in advance of building your official company website is the best way to ensure that no one else can come along and take the name you were planning to use.

What’s In A Name? Your Entire Future On The Internet

To the commonly asked question, “What’s in a name?”, the answer is clear enough: Your entire future on the Internet. If you want to get off to a bright and productive start, you’ll need to have all the elements of future branding in place, from your domain name to the look of your website to the content you feature on it. Having every element in its proper place is the best way to ensure a productive and profitable future.

By Kar

Dr. Kar works in the interface of digital transformation and data science. Professionally a professor in one of the top B-Schools of Asia and an alumni of XLRI, he has extensive experience in teaching, training, consultancy and research in reputed institutes. He is a regular contributor of Business Fundas and a frequent author in research platforms. He is widely cited as a researcher. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.

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