What makes an email marketing campaign more promising than other traditional ways of generating customer engagement? How do email marketing software and platforms like those that are provided by Activetrail.com fair against methods such as print and telesales? The answers to those questions may create a divide between some of us, but one thing’s always going to be certain: Email Marketing is more than just a trend in today’s most comprehensive digital marketing strategies, and it’s about time you stop looking away.

Making a difference

Back in the day, door-to-door marketing used to be the trump card that many businesses have used in order for them to close as many sales as possible. But, even then, its limitations have often been an obvious challenge to many companies who may not have the luxury of doing it consistently.

Timing and accessibility are some of the solutions that email marketing proudly brings to the table. After all, electronic campaigns create real-time connections. With emails, information get to travel faster and incredibly become much easier to store. For example, some customers may decline an offer at first glance, but would somehow love to have another go at it on a later date. An email immediately gives them that freedom to access information during the time that is most convenient to them. In a way, your digital campaign gives you what is ultimately the most cost-efficient way of engaging and staying connected to your targeted audience.

Creating a lasting impression

Making an impression couldn’t be any easier with the help of an email marketing software. First and foremost, it gives you the ability to target your recipients according to factors that you can freely customize anytime. If not ahead, then you’ll definitely always be in the game whenever the competition heats up. Secondly, being able to reach hundreds and thousands of global prospects in a short period of time, in itself serves as a key advantage which none of us can achieve using traditional customer engagement methods. You can basically reach out to your customers in your sleep.

In addition, the fact that email marketing campaigns are much easier to create, allows businesses to timely switch gears in order to meet the demands of their market or attempt to set the pace by launching a new campaign ahead of the competition.

Data analysis and management

Knowledge is power, but your ability to access and take control of real-time data is what will give you unlimited potential. In fact, another key advantage of email marketing is that it’s easy to see how well you’re doing and how you can take your campaign to its next level. Most email marketing software will allow you to track open, click-through, and conversion rates, making it relatively simple to spot how a campaign can be improved.


Marketing has greatly evolved during the last few decades. And perhaps at the center of those developments lie email marketing platforms. When you consider the factors I’ve mentioned above, it’s not hard to see why more and more businesses are now choosing to use an email marketing software. It’s cost-efficient, convenient, and by all indications, a solid investment that’s here to stay for the long haul.

By Kar

Dr. Kar works in the interface of digital transformation and data science. Professionally a professor in one of the top B-Schools of Asia and an alumni of XLRI, he has extensive experience in teaching, training, consultancy and research in reputed institutes. He is a regular contributor of Business Fundas and a frequent author in research platforms. He is widely cited as a researcher. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.