When it comes to advertising your business, you definitely need to have the funds to get your name out there. You can opt for a small loan, if you don’t have the money saved up. You can also work to save money on advertising, while still getting your business name and info out there, and to the most people. You may not think that you need to put that much effort, or money, into advertising, and think relying on word of mouth will be enough. However, it can really pay to invest in your advertising and get your business name out there as often, and in as many places, as possible.

Get In Some Freebies

One way to save money on advertising is to use any of the free options that are out there. That mainly means getting your business on social media, and updating as often as possible. You can do paid advertising on some social media sites, like Facebook, but you can get a lot of advertising in on them all for the cost of nothing.

The more social media sites you are on, the better. Don’t miss out on a great opportunity to win over new people, especially when the only cost is the time you put into posting updates and status messages.

Shop Around

Don’t just buy your advertising items in one place. Shop around for the best deals. That can mean going to numerous local papers to get the best deal on ad space, and it can also mean shopping around for the best prices on business cards and brochures.

Part of your marketing and advertising plan should include your website as well. Even free sites through Wix and WordPress have some options for paying if you want more memory or more options. Take some time to find out what works best for your company. It will also depend on how much skill you have when it comes to web design.

Print At Home

When it comes to marketing items, like business cards, although there are super affordable options, like VistaPrint, you may also opt to print your own. This can save you money on some things, like flyers. Having your own 3-in-1 printer in your office (home or otherwise) can be a really good business investment.

Even when you’re printing things on your own, you’ll want to look for the best prices on ink, paper, and even card stock. Check into buying these things in bulk in order to save when you use it a lot.

You may find some satisfaction in saving money on marketing and advertising. It can be a great feeling to do some of these things on your own, but sometimes it’s well worth the money you’ll spend to have a professional to do the work for you.

By Kar

Dr. Kar works in the interface of digital transformation and data science. Professionally a professor in one of the top B-Schools of Asia and an alumni of XLRI, he has extensive experience in teaching, training, consultancy and research in reputed institutes. He is a regular contributor of Business Fundas and a frequent author in research platforms. He is widely cited as a researcher. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.

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