Marketing your business is important, no matter how big or small it is. Businesses don’t just magically get their names out there and gain customers, it takes a lot of work. That work includes digital and print marketing, but these things can cross over with one another, making some of the work easier.

If you aren’t utilizing every marketing opportunity available to you, then you are missing out on customers galore.So, without further ado, here are some marketing attempts that you should be using and how how they can crossover into some other creative marketing ideas.

Using Texting

Texting is something that people use on a daily basis to keep in touch with friends and family, and that is why it has become important for businesses as well. Businesses can use texting through smartphones in order to reach their customers, and easily have them sign up via their websites. Also, texting photos is a great way to get coupons to customers.

While print coupons are still popular, being able to have a coupon on your phone makes it easier to just walk in a store and get a discount. However, with WiFi printers so readily available now, people can also print coupons from their phones.

Creating Apps

Some people still aren’t a fan of getting texts from businesses, maybe in fear of it filling up their phone’s memory. That’s where apps can also come in handy. You can create an app to help couple find what they want in your store, an app that supplies them with deals and coupons, or anything your heart desires. The more creative, and useful, the more likely people will download it.

Apps may take a little more work to cross over into the print world, but you can advertise your app in local papers if it is something that is useful to locals. You could also make it possible for them to print coupons from your app.


Blogging is one of the best ways to market your business, and can easily turn into something used in print marketing. How, you may ask? Well, if you have a blog that has good information that people can use and you have created something popular, why not turn your blog into a book?

People are doing it all the time, and business books that fall in that self-help category can be extremely popular. You just need to have a blog full of interesting and useful information.

Social Media

Social media is also an excellent place to share things like printable coupons, or people could still just take their smartphones into the store to have them scanned. Social media is one of the best ways to reach the most people at one time.

You can also use social media sites like YouTube to share commercials online, and no longer need to pay a TV station to get your commercial aired. You can also use social media apps like Instagram to take photos to use for your print advertising, no need for investing in an actual camera.

By Kar

Dr. Kar works in the interface of digital transformation and data science. Professionally a professor in one of the top B-Schools of Asia and an alumni of XLRI, he has extensive experience in teaching, training, consultancy and research in reputed institutes. He is a regular contributor of Business Fundas and a frequent author in research platforms. He is widely cited as a researcher. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.

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