When it comes to marketing your business, it’s likely you’ve spent a lot of time coming up with all the things you want people to know about your business. You’ve taken time to determine who would benefit most from your business, and how you can reach out to them. What most matters, is what you are reaching out to them with.

There is more to marketing than just having a blog and posting things on social media. You need to win people over, and make sure that you are keeping your current customers coming back for more. Here are some things you want to make sure you are doing when it comes to your marketing scheme. These are things that will help you get the word across, impress people, and reach the ones that will be more likely to use your services.

Product Safety

One thing that people want to know is that your products and services are safe. That could mean full disclosure on ingredients used to make up your products, and transparency on how your products are made or where they are coming from.

This could also mean sharing safety ratings on your products. Use your blog to share stories about the safety of your products, have a testimonials page, and even include this type of information in your product descriptions. The more you show your products are healthy and safe, the more people will want to use them.


Emphasising the demographics when it comes to marketing your business is all about knowing who to market to. Who are the most likely people to use your products or services. Maybe it’s something for men, specifically, or maybe both men and women can use it. Maybe you want to market to moms only, or maybe you want to market to kids that are of cartoon watching age.

By knowing the sex and age, and maybe even occupation or wage range, of your most likely consumers, you can make sure that you are on the right path with your marketing scheme. Seniors may not spend much time on social media, but if you’re selling to millennials, that could be the best place to promote.

Product Uses

Lastly, make sure you are letting people know all of the great ways they can use your products or services. You can do this will your website, your blog, social media, and even in your ads. People will appreciate knowing the different things they can do with whatever you offer them.

How to articles and videos can be a great way to do this. Even a well made brochure can be useful to point out product uses. Also, ending your blog posts with a call to action can help point your customers in the right direction for buying or hiring.

By Eddy

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles of partners on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to [email protected].