Smartphones are clearly very popular in today’s modern digital age where travellers want to quickly find their holiday destinations. Mobile phone usage has naturally taken over from tourists using desktop computers and companies have to adapt to this to succeed. The usability of a website is paramount in enticing travellers to book a room at a hotel. If the site is accessible and can be easily navigated, then visitors are more likely to want to stay on there. They do not want to be re-directed to other places on the site or have to endure pop-ups, but rather want a smooth experience where they can feel that the process is quick.

A traveller when he or she gets to the stage of booking wants to be able to get through it in a short amount of time. Reservation systems should be easy to use and allow guests to see the price of a room without any worries of extra costs at a later stage. They should also show what rooms and suites look like through a picture gallery. A top consideration nowadays is definitely for firms to create a mobile-friendly site. A great website design for hotels comes when firms consider what is important to them and display this on their site. If there is a spa for instance or the accommodation is ideal for weddings, then hotels should highlight this.

To compete with other firms in this industry hotel companies should know what their buying audience desires from the website. User experience is very important as then companies can realise what is necessary to appeal to tourists. Engaging potential customers provides the right course for any business because through that they can find new guests. These people can then become loyal customers and return in future and increase direct bookings. The site definitely has to be reliable and never let a visitor down at any point. This is very off-putting and it could deter travellers enough to go to another accommodation website.

The content that is offered through a mobile website should crucially be a version of the main site. It should not be very different than what is offered on the normal desktop website as guests still want all the information they had there available to them. The hard-working staff at World Hotel Marketing can definitely help to create a top website that has everything it needs to entice tourists. They can aid with social media presence, create a blog or newsletter and produce incredible content to encourage travellers to stay on the site. Hotel companies can then definitely improve their reservations and in turn firm profits.

Companies should think about what they put out there online and the experts at World Hotel Marketing will guide them to find the right answers. Social media profile management is very important as the way the firm is portrayed is vital to how it performs. Travellers will certainly appreciate what a business does to encourage them to stay on the website, as they will want their buying journey to be an easy one. It is crucial for companies to remember that a person’s trip starts at the point of reserving a room rather than when they get to the hotel.

By Eddy

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles of partners on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to

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