Anyone that knows about business will be aware of the growing importance of digital marketing. With the internet and technology playing such as huge part in our personal and business lives, a lot of marketing has now moved online. This is good in many different ways, not least because it is far more cost effective for business to use online marketing methods. It is also a simple and fast way of marketing, and can have a big impact when used properly.

However, there are some common digital marketing mistakes that can have a negative impact on your marketing efforts. It is important to familiarize yourself with these so that you are aware of the mistakes to try and avoid.

Some important mistakes you should steer clear of

The good news is that if you are new to digital marketing, there are many resources you can turn to for assistance, For example, LinkedIn content marketing tips can be found with ease, and these can prove invaluable to those just starting out. In addition to this, you can benefit from other useful resources such as broadcasts from experts via msnbc live stream. The tips and advice from those experienced in digital marketing can make a big positive impact on your own marketing efforts.

Some of the common mistakes that many newer marketers might make include:

  • Failure to develop goals: There is no point engaging in digital marketing if you have no idea of your goals and what you hope to achieve. Digital marketing needs to be targeted towards your goals, which means that the first thing you have to do is work out what they are. Basically, you need to know what it is you want to achieve and how you want to go about working towards it.
  • Targeting the wrong audience: It is vital that you work out the demographics of your target audience, else you may end up marketing your brand to completely the wrong audience. For example, if you are selling products for the elderly and you focus on social media marketing, you will be targeting the wrong audience. Social media users are mostly young and middle-aged.
  • Low quality content: Some people produce low quality content that is neither interesting nor relevant. This is something that can do more damage than good. Any promotional material that you use online, whether it is in a blog, on your website, or via social media, must be relevant, engaging, and of high quality.
  • Failure to use SEO: Those new to digital marketing may not be aware of the importance of SEO. However, this can make all the difference when it comes to your success. You need to take time to learn about SEO, as it is important that you avoid black hat methods and instead implement modern, white hat SEO strategies.

These are some of the common issues that can affect people that are getting into digital marketing for the first time. This topic can be a minefield, and most learn as they go along. However, these tips will help to get you off to a good start.

By Kar

Dr. Kar works in the interface of digital transformation and data science. Professionally a professor in one of the top B-Schools of Asia and an alumni of XLRI, he has extensive experience in teaching, training, consultancy and research in reputed institutes. He is a regular contributor of Business Fundas and a frequent author in research platforms. He is widely cited as a researcher. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.