You’ve come up with an idea for a business you want to launch. It could be something small that you’ll do on your own, out of your living room, or it could be something big that you’ll need employees and a rental space for. No matter the size or the idea, you’re going to want to get it on social media.

Social media has a global reaches and reaches people of all ages and lifestyles. Even people without the internet in their homes that use the library internet services still have social media accounts. That makes it a must for your business from day one.


Looking For Help

You’re going to need assistance launching your business, from money to get started to getting your website up. Social media offers you a great place to look for the help that you need. From the loan companies that you will be applying for money from to the businesses you’ll order your business cards and brochures on, everyone uses social media.

You can also use your social media business accounts to look for people to employ. Even if you’re just looking for a blogger or a social media expert, posting ads and joining groups on Facebook is a great way to find the people you need.


Sharing The Things You Have/Need

The whole concept of social media is to offer people a place to share things. You want to make sure that your business is using it for just that. That means having your social media accounts set up even before your business is official because it’s a great place to share your crowdfunding campaign and more.

Social media will be where your share your website, product links, and new blog posts. It will be where you share photos (Instagram) of your products and goings on in your business, as well.


Marketing And Advertising

Use your social media sites to market your business and advertising through things like Facebook’s “boost” marketing. It’s a great way to get people to see particular posts you want them to notice. Not all social media sites have paid marketing plans, but you can post things that help market your business.

Even if you design memes or little ads to share on Facebook, Twitter, and Instagram, you are marketing. You could even create a commercial or video of some kind on YouTube.



You can also use your social media sites as a way to communicate. While your posts are one way to communicate with the general public, you can also reach out to people via things like Facebook messenger.

Social media offers many ways of communication. Posting photos communicates something, as does posting videos. Just make sure when people are messaging you or leaving comments on your posts you are responding to them promptly.

By Kar

Dr. Kar works in the interface of digital transformation and data science. Professionally a professor in one of the top B-Schools of Asia and an alumni of XLRI, he has extensive experience in teaching, training, consultancy and research in reputed institutes. He is a regular contributor of Business Fundas and a frequent author in research platforms. He is widely cited as a researcher. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.