When creating a brand for your business, it’s imperative that you take every detail into consideration. Whether it is the color scheme of the logo or to the tagline of the business, details are important. You also need to have a brand name that’s memorable. Your brand name should send out a strong message, as it is the support system for your business. Make sure to have all the necessary legalities, such as trademarks, sorted out as well. Branding, in short, is the process of defining your business to yourself, to your team and to your external audiences. Your brand reflects the core of your business and its values.

Here are a few tips to help you build an awesome brand for your business.

How do audiences see you?

When developing your personal brand, remember that your message is only as strong as its reception. Therefore, the best place to start off while building your brand is by checking what other people think and feel about your business. You can find this out by Googling yourself, holding a focus group, or asking a life coach to conduct a survey on your behalf. Whichever way it is, you need to know what others think about your company.

Start building your online niche

Author, blogger, speaker and digital strategist Jeff Bullas recommends you take advantage of social media platforms. Useful websites include Facebook, Twitter and LinkedIn. If you still do not have a website or blog, create one as soon as possible to engage your audience and readers. You can even use Instagram or even Pinterest as there are many options. Find out which social networks resonate with your target demographics.

Blend your brand in everything you do

Personal branding should definitely be a big part of everything you do. Your brand should be apparent not only in the clothes you wear, but also with every action you take with business colleagues and friends. Your brand should reflect the way you blog online. Do not, however, pretend to be someone you are not. In the long run, this will not help you in any way.

Stay consistent

Now place yourself in the shoes of a customer and think of the brands that have earned your loyalty. People have a tendency to trust companies they deem dependable. For instance, Zappos is revered for delivering the best possible customer service. This shows how important it is to remain consistent for brands.

Do not fall into the trap of trying to please everyone. It is impossible to appeal to every single customer. You should learn to be the best possible brand for a particular set of users. You may even seek the help of companies like Base Create which can help you in creating an online brand image.


By Eddy

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles of partners on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to [email protected].

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