Business owners know that the best way to get more clients is through marketing. They also know that the best marketing campaign is the word of mouth, where people are so happy with the service or product that they recommend the business to friends and acquaintances.

But what if there were another way that’s equally effective? We believe personalised plates represent such a way and below you can see the top three reasons why.

Your Customers are in Traffic

On a personal level, there are many reasons why people still buy personalised plates but at the very core of reasons, we have vanity (also why these are called vanity plates!). When you pimp out your car with a fancy plate, you want people to notice you and your wit.

Well, the same goes for a business. A personalised plate for your business (or personal) car can be extremely useful as it gets the people thinking about it. Let’s imagine this scenario: you are stuck in slow traffic and since you can’t go anywhere or do something else but drive, you start thinking about the problems you need solving.

One of them is IT maintenance of all your work computers, which is a difficult task that needs the care of a professional. Luckily, in front of you, there is a car with a cool vanity plate that spells the name of an IT business. You Google it, read some reviews and you like their professional conduct. Since you’re in traffic and moving slowly, you give them a call and set up a meeting.

This business just won a new customer because they thought about using personalised plates as one of their marketing strategies. If you are planning to design a personalised number plate for your business, you can use a number plate maker tool by show plate express.

Low Costs

Highly effective marketing campaigns require time and money, but a cool license plate is both low-cost and easy to get. There are plenty of online platforms like on this site that do the job for you without asking exorbitant fees.

They will help you find the perfect plate for your business and even smooth things out with the DVLA, so you won’t lose any time over this aspect.

Wits & Fun

Unlike complex marketing strategies, personalised license plates don’t require too much brain work. They do however require wits.

The secret to a well-chosen number for your business car stands in funny yet descriptive letter and number combinations that people can easily associate with your business. For instance, the number plates on a urologist’s car read PEPE DOC while a mountain veterinarian got the MTN VET plates.

If you like, you can consider personalised numbers as memorable market hooks that get people’s attention and put your business in their mind. After all, most of us read license plates when there’s nothing else to do in traffic, so why not take advantage of the situation?

Furthermore, personalised plates are easier to accept than billboards or writings on the car because they are short and fun. People will appreciate your ingenuity and, if the combination is well-chosen, it will stick to the reader’s brain like glue.

To conclude, personalised numbers are the perfect marketing solution for your business; they’re fun, easy to remember, and talk to a captive audience.

By Kar

Dr. Kar works in the interface of digital transformation and data science. Professionally a professor in one of the top B-Schools of Asia and an alumni of XLRI, he has extensive experience in teaching, training, consultancy and research in reputed institutes. He is a regular contributor of Business Fundas and a frequent author in research platforms. He is widely cited as a researcher. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.