If your business has been struggling recently, it may be a result of poor choices on your part.  When you haven’t put in the right efforts to keep your business thriving, then new customers will stop appearing.  Since a large part of your business’s success depends on new clients, it’s inevitable that you’ll eventually lose your business.

In order to turn your business around and make things right, it’s important to know where to start.  By identifying the problems, you can begin to create solutions.  If you aren’t sure why you aren’t bringing in new customers and can’t seem to figure out why here are some of the most common reasons.


Not Marketing Enough

It’s important to make sure that you’re making a consistent effort to increase your business’s visibility.  You can do this by marketing in as many places as possible.

You should be marketing your business online by using search engine optimization,  posting ads in local magazines and newspapers, and your storefront should have a sign.  Marketing creates a brand and a sense of familiarity when people see your logo.  Maximizing your marketing resources ensures that you’ll bring in more and more clients as a result.


Not Paying Attention To Online Reviews

Often the first thing that a potential customer will do when they’re considering hiring you is Google you.  This will bring up reviews of your business that past clients have posted.

Failing to stay up to date with clients reviews could result in negative feedback going unnoticed.  Not only will this negative feedback attribute to a bad reputation, but you may continue bad habits that you weren’t aware of. As a responsible business owner, you should check your online reviews a few times a week.


Poor Quality Service and Products

If your past customers have had a negative experience with your product or services, they’re going to tell their friends about it.  Word of mouth spreads quickly.

Therefore if you want to create a positive reputation for yourself which will bring in more customers, you should make sure that you’re offering a solid product.  Otherwise, it shouldn’t be a surprise why you’re not bringing in new customers.


Unfavorable Location

If your store is in a location where it’s not visible to the public, this could be a huge contributing factor to your lack of business.  If you aren’t in an area with a lot of foot traffic then you’ll need to depend on other methods to bring people in.

This calls for being creative and taking measures to bring people in suing other methods.  Come up with some ideas that will convince people to give you a try since you can’t rely on location alone.

By Eddy

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles of partners on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to [email protected].