Your business blog is a very critical tool to building your company’s brand name, and you must learn how to optimize the effect of your informational content to draw in new visitors each day.  Narrowing down your subject matter, and mastering the ways in which you write that information is only one piece of the blogging puzzle. 

A blog is no good if no one can find and read it.  You must know how to make your blog visible amongst the infinite entries of the world wide web.  Take a moment now to check out a few ways in which you can do just that.

Integrate the concepts of SEO into your content

The first step towards creating a stellar business blog is to delve into the many different concepts of search engine optimization (or SEO).  SEO will teach you exactly what the search engine algorithms seek out when formulating a list of results.

The object of SEO is to get your website or blog post to rank as high as possible on the SERPs (Search Engine Results Pages) through the use of popular keywords and phrases as identifiers.  Throughout this example post, you can clearly see that “Copper Chef” is a recurring phrase.  It makes sense, as the post is a review of Copper Chef nonstick pots and pans.

Post regularly to maintain reader interest

Once you have grasped the attention of a few regular readers, the key is to maintain their interest.  You must make sure that there is always something fresh and new to look forward to reading, so it makes sense to post on your business blog regularly.

Be careful not to flood the blog with insignificant space-fillers.  Post two to three times per month, and make the compositions worth the wait.

Encourage readers to communicate

Your blog should be designed as such that it encourages readers to communicate their thoughts and experiences.  The words of your post certainly induce creative and constructive thoughts that should have a place to be heard.

Create an attractive call to action to entice communication on your blog.  For example, a simple “leave a comment” call to action will urge readers to click and share their thoughts.

Social media sharing buttons make sense

Social media sharing buttons top off the usefulness of your business blog towards building brand awareness.  Stretching your digital fingers towards the tangled web of social media is one of the most effective ways to boost traffic for your blog.

Include social media share buttons within the design of your blog.  Create the opportunity for visitors to act on their undying urge to share.

Use only the highest quality media

High quality images are not only more attractive to the aesthetic of your blog, but they are more attractive to the search engines.  Search engines such as Google reward high quality media with better rankings in the SERPs.

By Eddy

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles of partners on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to [email protected].