There are numerous types of marketing, whether analog or digital, that you can’t afford to ignore because you might be cutting out a bit of your business. Unless you get your marketing right, all the other excellent aspects of your business—your hand-picked team, your high-value products, and your superb customer service—won’t get a chance to shine.

With that in mind, here are some powerful analog and digital ideas to add to your marketing strategy:

3 Ideas for Analog Marketing

  1. LED Video Wall

The use of led displays is becoming a trendy way to attract instant attention.

The use of video wall technology offers 3 big benefits:

  1. It distributes flawless images.
  2.  It can be scaled to any size or shape.
  3. Its high-resolution technology has been perfected to optimized the content display from any angle.

What’s more, this unique technology can be used in all sorts of venues. You can use it indoors; perhaps at a conference. You can also use it outdoors, say, at a trade fair or a sports event.

  1. Trade Shows:

Attending trade shows, setting up your booth, and engaging with visitors is a wonderful way to meet your customers face-to-face and get a real understanding of their interests.

This information can be used to improve your product, develop new products, or improve your marketing. In addition, you’ll also develop relationships with vendors and complementary businesses.

  1. Speaking Engagements:

By sharing your knowledge about a particular subject to service clubs, you’ll build your reputation as a thought leader in your field.

As your speaking career unfolds, you’ll be invited to speak to larger and larger audiences to share your ideas.

3 Ideas for Digital Marketing

  1. Facebook Page:

Some things are so obvious that people don’t see their value at all. Almost everyone in marketing knows that a Facebook business page will create national and international exposure for a brand. However, the casual way many marketers populate their posts with low-value content suggests that they have not fully grasped how much power Facebook has to build relationships with customers, engage them in conversations, and understand their real needs, wants, and desires.

If your Facebook business page isn’t delivering results, it’s time to revisit the tone, revise the personality, and upgrade your business style. An effectively managed page can quickly attract a large number of followers in your niche and rapidly build your page’s reputation as a responsive and dependable resource for information.

  1. Email Marketing: 

Email marketing, too, is not a new idea. However, like Facebook-based social media marketing, many marketers underestimate its power. When used correctly, email can be like printing money on demand.

The secret to doing well with email marketing isn’t how much traffic you drive to your website; it isn’t how many opt-in forms, landing pages, and other lead capture mechanisms you have in place; and it isn’t how many emails you’ve loaded into your autoresponder. The secret is crafting perfect emails.

It’s nice to have all the mechanics in place, but without highly engaging emails, it’s unreasonable to expect customers to be agog about your emails when their inbox is already filled up with hundreds of others they’ve subscribed to.

The way to write engaging emails is to either learn the skills of email copywriting or hire a professional copywriter. A series of well-written emails will prove to be a cost-efficient way of marketing, will provide subscribers real value, will provide an open line of customers to your communications, and will inspire shares.

  1. Guest Blogging:

While blogging, of course, is essential to develop your business because every piece of high-quality content will improve your reputation as an authority in your field, you are only serving a limited audience.

By adding guest blogging to your list of marketing tasks, you will be increasing your reach and expanding your influence. It’s a win-win situation for everyone. You get to build new connections, the blog owner adds unique content, and the blog readers are exposed to fresh new insights. Friendships are formed. Links get built. Traffic is shared. Ideas are distilled. And brands are reinforced.

In conclusion, almost all aspects of your company rely on the success of your marketing efforts because when your marketing is on point, then you have a reliable process to continuously introduce your products or your services to people who might be interested in buying.

By Guest

This is a contribution by a guest author. These guest posts are protected by Creative Commons unported license 4.0. Viewpoints are that of the author only. For posting articles as a guest author, please send your proposals to [email protected]