Of course, you want your website to work mechanically, but your website should work to draw in and engage viewers too.  Even though you may have already launched your business website, there are probably still plenty of ways to improve your design. Any sort of website’s success is heavily weighed upon whether or not the design is ever even seen.  You must also find a way to maintain viewer engagement.  Attention spans are short in a world driven by convenience. 

Check out a few helpful hints to point you in the right direction when it comes to optimizing your web design, and see if your website has any room for improvement.


Learn all you can about SEO

Search engine optimization will teach you how to make sure your website gets closer to the top of the SERP (search engine results page) listing.  SEO will effectively put your website on the Google radar. SEO will teach you exactly what the Google algorithm sees and looks for when it is searching to present the best results possible to a user.  When people use Google to search for information related to a specific word or phrase, your website needs to be on the first page of those results to be effective.


Create a business blog

Creating a “Blog” section for your business website is a great way to create a wider content base for Google to search.  A blog also gives you a great way to make a connection to social media.  Check out how this example site worked their business blog into their design.  Add social media share buttons to your website and blog design to give users the option to indulge their undying need to share.  Suffice the spontaneous nature of social media, and make your content great.  Use several different types of media, and update your blog regularly to maintain reader interest.


Keep in contact with visitors

Your business website should encourage communication between professionals and visitors.  You want people to share their thoughts and experiences regarding your business and your website, so you can work towards providing a better service.

Create a “Contact Us” page, like this website shows, but provide opportunities to share and communicate all throughout the design of your website.


Optimize for the mobile viewers

Mobile users outnumber PC and laptop internet users.  It would not make sense to neglect to optimize your website to suit the mobile viewers.  People viewing your website on their smartphone or tablet should not have to pinch or swipe to properly view different aspects of the site.


Make navigation easy to understand

The best way to make navigation straightforward and easy to follow is to add a navigation bar across the top of your web design that is stationary no matter where you are in the design.

By Chakraborty

Dr Chakrabarty is the Chief Innovation Officer of IntuiComp TeraScience. Earlier she was Assistant Professor of Delhi University, a QS ranked university in India. Before that she has held research positions in IIT Mumbai, IIT Chennai and IISc Bangalore. She holds 2 patents and over 20 research publications in her name which are highly cited. Her area of research is in smart technologies, integrated devices and communications. She also has a penchant for blogging and is an editor of Business Fundas.