It is a quite common cliche that women are notoriously irresponsible managing money. But Beth Hurns, a financial life coach is looking to change that with a new book that is dedicated to helping women become more empowered with managing their money.

“I want people to have a better relationship with money,” said Burns, who has over 25 years working in financial services. “When people have a better relationship with money they, in turn, can accomplish their goals. I work with people to determine what their goals are and how are they are saving to meet them. If they’re not saving, then we need to talk about spending. Are they spending in a way to accomplish their goals? After spending, we then talk about budgeting. That budget will become their financial blueprint, game plan and template of how they address money every single day.”

In the last ten years many women are now looking to find a life coach who can support them with their life and financial goals. As more young women enter into the workforce, now more than ever a newfound level of independence is on the rise. Long gone are the days where ladies were subjugated to having to stay at home and slave away in the kitchen.

But as more women look to claim their independence, it has become overbearingly evident that many lack certain skillsets to manage their monies in an effective manner. Because many women love nice things and love to shop, some do not have the level of self discipline to not buy everything they want. Nor do they have the where with all to save their monies for a rainy day.

“Sometimes, one’s financial situation becomes an impediment,” she said. “I want people to focus on every dollar that they spend. I want people to ask themselves ‘Is that dollar going toward an immediate gratification or a long-term goal?’ I want them to walk away and have the tools they need to be more focused on their daily relationship with money as inner strength leads to outer success.”

In her new book Inner Strength, Outer Success: A savvy gal’s guide to financial empow(er)ment, Beth outlines a clear strategy that women can follow so that they can truly manage their lives and finances more successfully. She truly wants to see women rise to the top and play at an equal level as men hoping that one day there will be as many female CEO’s and investors as their are men. Up until now, the industry is completely dominated by men. But with the right coach, she hopes to change the balance so that it is more equal on both sides.

By Kar

Dr. Kar works in the interface of digital transformation and data science. Professionally a professor in one of the top B-Schools of Asia and an alumni of XLRI, he has extensive experience in teaching, training, consultancy and research in reputed institutes. He is a regular contributor of Business Fundas and a frequent author in research platforms. He is widely cited as a researcher. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.

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