You’ve decided it’s time to start advertising something. It doesn’t matter what it is you’re promoting. It might be a product. It may be a service. Maybe you’re just advertising a blog where you talk about your opinions for a while. But you’ll quickly realize that figuring out how to promote something in an era of tiny attention spans and intense competition is something of a struggle.

So what are some steps that you can do to start successfully promoting and advertising your ideas? You need to dive into social media advertising. You need to get some advice for face-to-face interactions. You need to learn how to do direct digital promotions. And you need to recognize that great visual design will often bring great results regarding gathering attention.

Social Media Advertising

For many people around the world, social media platforms are the only way that they search for things or communicate between themselves and other people or brands. The leading social media platforms are going to be Facebook, Twitter, Instagram, Snapchat, and Periscope. Learning the basics of getting around in all of those digital realms is going to be vital if you plan on advertising to different demographics who primarily use one or another of those.

Face-To-Face Interactions

Never minimize the impact of face-to-face interactions. If you’re advertising or promoting for something, talking to a person one on one can be the most reliable way to get your message across. You know they aren’t distracted by anything else. You know that you can hold their attention as long as you are making eye contact with them. And statistically, it’s much more likely that they will fully comprehend your message if they are in your presence while you are saying it.

Direct Digital Promotions

When it comes to direct digital promotions, the rules of advertising change a little bit. You can personalize your email communications to people, or you can have a subscription service where after people sign up, they get your direct messages whenever you put them out. Direct digital promotions are an offshoot of permission marketing, to be sure that you understand the value that comes from this type of communication.

Great Design Brings Great Results

Whatever you do, the visual aspects of your communication should always be on point. If you need to hire a graphic designer to make a logo or design web graphics, then do so. Not everyone has that killer instinct when it comes to design, so if you try and cut corners and end up with an amateur looking set of visuals, people may immediately relate that the quality of your product itself, which leads to a loss of clients for leaving before they’ve even considered your services.

By Chakraborty

Dr Chakrabarty is the Chief Innovation Officer of IntuiComp TeraScience. Earlier she was Assistant Professor of Delhi University, a QS ranked university in India. Before that she has held research positions in IIT Mumbai, IIT Chennai and IISc Bangalore. She holds 2 patents and over 20 research publications in her name which are highly cited. Her area of research is in smart technologies, integrated devices and communications. She also has a penchant for blogging and is an editor of Business Fundas.

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