What is Visual Branding?

Visual branding is the process of ensuring that your brand is easily visible to all the members of the public so that they can professionally relate to you. A significant number of organizations are using visual branding to make themselves unique from others, while at the same time creating a brand identity that can easily be identified when in the mix of other brands.

Tips on Improving Visual Branding

1.Hosting a Photo Contest

One of the most important aspects that will help an organization to improve its visual branding is by hosting a photography contest. Talented individuals should be attracted and provided with all the requirements so that they can produce some of the best visual designs in the industry. After the contest, the company can choose the best designs, especially those who will win the contest and use them for improving company design. A business can, as well, consider hiring individuals who are talented in visual design activities which will keep the company ahead of others in the industry.

2.Upgrading the Company Website

A company website is one of the most important marketing tools of the company. It is the gateway through which a large number of customers learn to know about the company, its products, services, and other essential factors. A company should design its website in a professional manner such that it has professional images which will leave a positive impression on all the traffic visiting the site. Not only should the website have quality images but it should also have attractive colors that don’t repel but attract website visitors. Companies that have a professionally-designed website, that has attractive design features, are known to attract a large number of customers.

3.Having a Professional Logo

A company logo is a professionally designed image that represents a company. There are a significant number of companies out there that are known by their logos. A considerable number of customers will choose to buy a particular product just because it has an attractive logo. A business that wants to demonstrate its professional design skills and brand identity should have a well-designed logo. Not an artist? You can find online logo designers that can help you. A professionally-designed logo is so important for a growing company that wants to be seen and remembered.

4.Choose Colors Correctly

Color is one of the most critical factors that companies can use if they want to improve their brand identity. It is evident that most of the competing companies will end up using similar colors. You have to take this opportunity and select a distinct color that will help your brand stand out among other brands in the market. You should make sure that you don’t choose a color that makes you happy. Always consider selecting a color that makes your customers happy. It is important not to duplicate other similar colors as this may make you look short of ideas and lacking in creativity.

Importance of Visual Branding to Business

Brand Reputation and Esteem

In the modern industry, organizations that don’t have a clear identity lose reputation and can’t attract customers. Having a unique brand and identity enhances the reputation of the organization. It also improves the esteem of the company such that it can effectively market its products in the industry with much intensity and energy because it has a good reputation as compared to other organizations in the industry.

Brand Uniqueness

There are so many businesses that sell similar products to the customers, which makes the market to be very saturated. Customers have so many options to the extent that they are confused on which products to purchase. A company that has a unique brand is likely to stand out among other organizations and attract a considerable number of customers regardless of the current competition and market saturation.


Credibility is an important factor that many organizations out there in the industry are struggling to achieve. However, gaining credibility starts with being coherent, consistent, and strategic in brand marketing. Additionally, all the other essential factors in the company such as brand experiences and marketing communications must link together which will significantly improve brand credibility.

By Kar

Dr. Kar works in the interface of digital transformation and data science. Professionally a professor in one of the top B-Schools of Asia and an alumni of XLRI, he has extensive experience in teaching, training, consultancy and research in reputed institutes. He is a regular contributor of Business Fundas and a frequent author in research platforms. He is widely cited as a researcher. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.