One thing that you can say about marketing techniques is that they never wholly stay the same for very long. There are always new ways to get people’s attention, and there are still new forms of presentation that allow for creative success. So if you’re a marketer, you’re always aiming for a degree of modernity.

And several marketing options fit inside that format currently. You can work with permission marketing via your company. You can make sure you understand the ethics of marketing these days, particularly in the digital world. You can aim for viral output. And, you can use face-to-face techniques to breakthrough marketing that is otherwise depersonalized these days.

Permission Marketing

If you’re using permission marketing as an optimum way to get and keep clients, then you’re on the right path to a tried and true success rate. If you know in advance that people are actively seeking out your brand, then all you have to do is continue to maintain the degree of quality that they expect, and you’ll have a captive audience. Permission marketing is the opposite of spam, and that’s why it is embraced so wholeheartedly by so many different types of people.

Understanding Ethics

In some industries, you have to consider the ethics of digital marketing especially. Even knowing that freedom of speech is always there for you to reach for, intentionally putting out misinformation, especially as it relates to promotions and advertising, will eventually come back and bite you. Especially in fields where privacy or health are concerned, you need to keep your ethics strong in the way that you promote your bottom line. Unethical behavior will result in bad reviews, which will result in either the loss of clientele or potentially even bankruptcy eventually.

Aiming for Viral Output

Do you know what makes an advertisement go viral? A lot of them have similar qualities, but intriguingly, it’s always that X-factor that turns and add into something that millions of people see, as opposed to just dozens or hundreds. If people knew how to make viral output consistently, it would stop going viral because it lacks the extra creative and unique feature that makes people want to spread it past a certain point.

Using Face-To-Face Techniques

One of the unusual aspects of modern business marketing these days is the fact that because so many people are focused on digital and virtual transactions, face-to-face interactions are getting lost in the mix. That means that if you’re willing to put the extra energy and effort into meeting an actual person at a real place, that message that you give them there will stick better than if you transferred it digitally. Learn how to interact with people charismatically and openly, and this will lead to brand positivity.

By Eddy

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles of partners on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to [email protected].