You may already have a functioning business website, but “functioning” doesn’t mean successful. Your site should serve a purpose beyond simply being a signal that your operation exists.

A great business website is engaging and interactive. A site that gets visitors involved in the content will better serve the needs of your organization. You also have to consider how to present your content to the most appropriate digital audience.
Work to fine-tune your business website design; start today. Here are a few tips that will help take your business website to the next level.

The psychology of color
The potential psychological effects of various color schemes are more powerful than most people realize. It’s good to limit your website theme to a maximum of three different colors, but make sure you understand how your color choices will affect the minds of web users.
McDonald’s hasn’t prospered for what seems like a millennium because it lacks marketing skills. The canny combination of red and yellow have been shown to have the mental effect of inducing hunger. When people see red and yellow, their minds tell them to eat.

Simple naviational options
Navigation is essential to good website design, because users won’t spend more than 5 to 10 seconds trying to figure out how to move around your site before they are ready to shift to the next search result.
The tried-and-true stationary navigation option is most suitable for the purposes of a business website. Check out how this commercial mold removal site set up an easy way to investigate the content the firm has created.

Mobile optimization is key
The mobile web is far more popular today than it was only five years ago. Anyone who expects to build an effective business website must account for the massive increase in mobile web users. Your digital content has to be optimized to display well on a much smaller screen.
No one has the patience to spend online time pinching and swiping the screen, in an effort to to see the tiny print. Set your website’s layout to adjust to the size of the screen currently viewing the information, to eliminate troublesome display issues.

Encourage visitors to communicate
Gathering information from your target audience is a priceless task of marketing activity. You want to know as much as possible about the way your target audience regards your organization.
Outsiders inevitably spot ways to improve. Invest time researching the many different ways you can invite users to make contact and engage with your organization.

Integrate social media sharing
Social media offers a vast outlet for communication, visibility, and networking. Your outfit cannot succeed without the array of resources provided simply by adding social media sharing buttons.
Place the familiar icons around your website’s design in strategic locations such as your blog posts, your homepage, and your contact page.

By Eddy

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles of partners on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to [email protected].