Small businesses rely on technological advances to compete with established brands and corporations. This advantage only works if the returns on investments are good. Big industry trends are a big deal for the industry because they lead to immense advantages, too. Currently, social media engagement, selling products online, interactive advertisements, content marketing, big data and analytics, and customer targeting are some of the important trends. To learn more about strategic change and importance of staying in touch with technology, keep reading.

Trends come with savings

New things come with advantages. They come to fix existing problems. For example, the cost of advertising has always been a major hindrance to a startup business. Some start-up trends such as SaaS streamline how small businesses operate.

Some businesses outsource some of their services because they do not have the resources and experience to do them on their own. Innovation targets some of the challenges with the hope that they can ease the burden. If they prove successful, they help firms save significantly in terms of time and money.

Helps stay ahead of the pack

Trends determine who has the competitive advantage. Straight up competition is not always the way to make it in business. Sometimes, having your way of doing things is what gives you the competitive intelligence. Through research and analysis that technological advances provide, you can eke a niche of your own. For example, a current trend is starting your own blog to sell products and gather a following. Choosing WordPress hosting is one of the key things to consider when following this trend. How well you combine different technologies determines how unique your business is. It is not just chasing one trend after another.

It takes a few years for companies that started at the same level to part ways. Samsung and Nokia are two examples of companies that had contrasting results over the last decade. When the android wave hit the smartphone market, Nokia dithered, and there went its opportunity to keep up with the big boys.

Automation and operationalization

Startups have challenges attracting experienced staff. They cannot also afford adequate personnel, yet they still need to keep operations seamless. To do that, small firms rely on automation. Keeping track of sales, inventory, supplies, accounting, taxation and many other functions is a tough ask for startups. Fortunately, innovation and development are at breaking speed to seize the opportunity.

Keep up with customer needs

A small business must understand that customers continues to evolve. The methods of accessing him or her are also in a constant state of change. The best customer experience out there is the industry standard, and that is why you cannot afford to slack on this one. If the customer can shop at his convenience elsewhere, you had better provide the same. If not, expect to play a backup role. Also, technology helps you fortify your relationship with your customer. Emerging ways of improving customer interaction can make a significant difference.


Apart from technological advances, staying ahead of research can significantly influence customer targeting and acquisition. It can also enhance conversions and after-sales services. However, some trends are fads that have no significant value. Ensure that you evaluate the pros and cons of each one of them. Invest in trends that add value to the firm.

By Eddy

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles of partners on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to [email protected].