It’s a lucky few businesses who are able to survive purely on their segmented yet loyal customer base. But for everyone else, it’s vital to always keep expanding and branching into other markets of people who will, hopefully, be added to your current customer base.

However, if you’re unsure about how to get to this not-so-low hanging fruit, you might feel like the barriers to entry are just too much for you. So to help you overcome this fear of failure and paralysis of knowing where to start, here are three easy ways to reach out to new customers.

Rethink Your Approach

If you’ve already exhausted all your efforts with your current customer base but haven’t yet seen any movement with other target markets that you’d like to go for, it’s time to start rethinking your approach when it comes to these new groups of people.

According to Danielle Irigoyen, a contributor to, you’re likely going to have to think about your marketing or advertising strategies in a much different way than you’re used to. In many situations, this can be very scary, as you might not know what will work and what won’t. But in order to reach a new group of people, you’ve got to try something new on your end.

To help you with this, it’s wise to spend some money conducting market research or working with a consultant to see what insights can be gained to help you with this new approach.

Consider Collaborating With Others

Just because you haven’t been able to crack the code into connecting with this particular market yet doesn’t mean that there aren’t people or organizations out there who haven’t had success with this new demographic. Because of this, if you’re able to team up with the right people or groups, you might have an automatic connection with the people in this market.

For this reason, Sammi Caramela, a contributor to Business News Daily, advises that you consider collaborating with others who are already in the market that you’re trying to break into. With their connections, you could see big strides in growing this new customer base in just a short period of time.

Create New Content and Social Media Personas

To really connect with a group of people online, you have to meet them where they are and give them something they’re not already getting from someone else.

As a part of this, April Maguire, a contributor to, recommends that you leverage your social media accounts to share new content you create that’s targeted at this specific market you’re trying to reach. By catering to their wants and needs in this way, you could grow your following within this demographic in a very organic way.

If you’re wanting to spend some of your resources growing your business into new markets, consider using the tips mentioned above to help you do just that.

By Eddy

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles of partners on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to [email protected]

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