If you have a small, local business, you might feel stuck when it comes to your marketing. While you may have heard about big businesses having huge marketing budgets and being able to put a lot of time and effort into advertising for their businesses, this might be something that doesn’t seem like a possibility for you.

Luckily, with the right plans in place, you can market your small, local business without having to be the expert yourself or put a lot of money into the process. To show you how this can be done, here are three tips for marketing your small, local business.

Create A Multi-Faceted Marketing Plan

The first step to having success when it comes to marketing a small, local business is to create a plan for yourself. Within this plan, it’s important that you account for every avenue of marketing that you plan to take on, which could be quite a few.

According to Alyssa Gregory, a contributor to The Balance Small Business, some of the facets of marketing that you’re going to want to outline for your business plans should include things like what marketing materials you’re going to need, if you’ll do any direct mailing, if and how you’ll advertise within your local community, what you’ll do as far as social media is concerned, how you’ll handle Internet or email marketing, if you’ll create your own content, and so much more.

While this can be overwhelming at first, having a plan in place will make things a whole lot easier on you in the future.

Make It Easy To Be Found Online

For all businesses today, one of the most important goals for their marketing efforts should be to be easily found online. Even if you’re just a local business, people within your community are going to use the Internet to search for you or for products and services that you provide. But if they can’t find you online, they might not know you’re even around.

As part of being easily found online, Katherine Boyarsky, a contributor to HubSpot.com, suggests that you spend some time fine-tuning your SEO efforts. If you don’t know how to do this on your own, you might want to consider hiring an SEO agency or consultant who specializes in the type of work you do.

Find Ways To Meet Your Local Customer Base

As a member of your own community, you should be an expert on knowing how to meet those who are within your customer base and how to reach them on a personal level in order to turn them into loyal customers.

Some ways you might want to consider doing this, according to the Young Entrepreneur Council of Small Business Trends, include things like going to community events, doing local networking, becoming a member of local groups or directories, and partnering with local influencers.
If you’re having a hard time knowing how to market your small, local business, consider using the tips mentioned above to help you learn how you can do just this.

By Eddy

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles of partners on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to [email protected].