Google AdWords has been around for a long time now, but it still continues to be the cornerstone for a lot of internet marketing entrepreneurs. A good ad campaign can make or break a project just like that.

It is only natural that something like that is difficult to master, and new players will have to learn about it from scratch. Therefore, gathering as much valuable information as possible and learning along the way is crucial to those who want to have a successful online project. These tips are definitely good enough to both learners and those who have a good amount of Google AdWords experience.

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Image source: Sarah Pflug

Internet marketing as a whole requires a lot of tries before one achieves success. These ad campaigns are no exception. If you decide to invest time and money into it, then prepare to see plenty of failures. However, through trial and error, you should be able to see what works and what does not. The main idea here is that you should not give up if you do not see the results at first. A valiant effort is always rewarded, and even more so when you are starting from scratch.

Use Coupons

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Effective campaigns can be expensive. Therefore, it is only natural that you need to try to cut expenses, especially when starting out. A Google ads coupon is without a doubt one of the best means to improve efficiency, and you should check it out, no questions asked.

Relevant Landing Page

While ads do wonders in terms of driving traffic, it is not enough to just put whatever you come up with. A business, no matter how big or small, needs to have a proper marketing strategy. That is why when users get redirected by clicking your ad, they expect to end up on a page that the ad talked about. It is easy to get ahead of yourself and just put out ads that drive traffic but people are smart these days and will catch up with your scheme in no time. Whereas a relevant landing page will increase your conversion rates among other factors.

Use the Right Keywords

Your goal is to rank for certain keywords and drive as much organic traffic as possible. Ads rely on it as much as the content on your website. Do not be too broad or too narrow  with your keywords. For instance, if you are selling t-shirts, focusing on something like “t-shirt” will be too difficult due to sheer number of competition. Whereas trying to rank a keyword similar to “t-shirt for pregnant women” will be more of a possibility.

Do Not Miss Out on Ad Content

When creating an ad, you need to be certain that every little detail is taken care of. Ads have four main parts. Let’s look at them in a bit more detail.

The first of the four is the final URL. As you can expect, it is the link to the landing page. It has to be unique and relevant, like already discussed.

Next is the headline. There are two of them. Then you have paths that are used for location or category purposes. Finally, a description is where you put the information for everyone. Be sure to include a strong call-to-action in it.

Make Use of Extensions

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There are quite a few extensions out there that can help you with creating more effective campaigns. If you believe that you are still lacking in some things, be sure to check those out.

Think of Google AdWords as an investment for the future. A well-run campaign is one of the most effective marketing techniques, and it should be clear why so many entrepreneurs are putting effort into making the most out of it. Once you begin to learn more about it, it becomes how much the traffic and profit starts to grow.

By Chakraborty

Dr Chakrabarty is the Chief Innovation Officer of IntuiComp TeraScience. Earlier she was Assistant Professor of Delhi University, a QS ranked university in India. Before that she has held research positions in IIT Mumbai, IIT Chennai and IISc Bangalore. She holds 2 patents and over 20 research publications in her name which are highly cited. Her area of research is in smart technologies, integrated devices and communications. She also has a penchant for blogging and is an editor of Business Fundas.