If you are a business owner, then it is important to focus more on creating effective marketing strategies to promote your wares. One of the most efficient marketing strategies is for the medium of the internet, which can help you reach out to a large number of people in a very little time. It is recommended that you streamline the process of business marketing, and especially content marketing, as it can help you to target your audience more effectively. Having a business database can help you in this regard. This small article will outline why you should use a business database run on SQL programming.

Why have business databases? How it helps entrepreneurs?  

A business database will be essentially like a log file. It will index all the most pertinent information about customers and visitors to your business website. Databases will hold information like personal details of visitors and customers: their contact information, their shopping patterns, what they like to buy, which products they are interested in, what is the price range they are most comfortable in when do they make their purchases and so on. With this information, it will become a lot easier to offer customers and general visitors products which they are more likely to buy at prices which they cannot ignore.

Thus, a business database will help you to fine-tune your content marketing strategy and help you in focusing on specific information which can help in yielding genuine results. You will get more accurate targeting and generate more authentic leads. This will improve your conversion rate and help in boosting your business revenues. It is recommended that you have a business database that is built with SQL programming.

Understanding SQL – How can you benefit with SQL in your business?

A lot of people might wonder what exactly SQL is and why is it important. SQL will stand for the Structured Query Language, and it is the most commonly used medium for making databases in the digital world. The SQL is the most standard, and it is used primarily by most database vendors. Programmers also use SQL to define, locate, access, and extract information which is stored inside the databases. SQL had begun its journey in the form of creation by IBM. It was later standardized with the American National Standards Institute or the ANSI and then the International Organization to Standardization or ISO as the ANSI and ISO SQL in the year 1988. After this, the SQL standard continued to evolve. Since then, there have been three different standards that have been published in the following years:

  1. The SQL89  or SQL1
  2. The SQL92  or the (SQL2)
  3. The SQL99  or (SQL3)

SQL is basically a language for queries. It is like English, and it is quite easy for using various applications. Today you will find more ninety specifically reserved SQL words and a lot of the programmers will be using just from the basic list of commands lie ” Select”, “Update”, DELETE, WHERE, INSERT, FROM, HAVING, LIKE, OR, IN, BETWEEN, NOT, BY, GROUP and finally ORDER.

For instance, in the event that you have got a database or a table which is named as “employees” where you wanted to check through all of the records to find which of the employees were having their first name as “William”, then you would be using the general SQL code which is as follows”

SELECT * FROM employees WHERE first name = ‘William’;

You will also find that there are several different and varied categories of statements in SQL however, the most basic ones that all the programmers must be aware of are the SQL statements which will do the following:

1. Creating tables and then manipulating the definitions that are there

2. Query through the data present in the table

3. Manipulating the data on the table

Who uses SQL? Shall you implement SQL?

In general, SQL will be primarily used by specifically two forms of users – code programmers and general humans who key in necessary commands through database clients – in order to pass off any instructions to the databases. The SQL commands will require to get keyed in the database clients like for instance the MySQL Query Browsers or even the SQL Server Manager which are executed in order to either return any results or to modify any records present in their database. The SQL might also get used along with the programming language or through scripting languages like Microsoft Visual Basics and PHP in order to communicate within the database.

Even though SQL has become the standard worldwide, but there are still some database vendors who are using different dialects or variations. The reason for this is that all database vendors would like to differentiate the products in their databases from the rest. However, those databases would not be able to function on every system, and some of them can function only in specific servers as a result of which they would be limited in their scope of use. As a result of this, it is best to avoid these databases and only focus on using databases which are powered by SQL programming because these would be more flexible and adaptable on different servers and thus, more functional. If you wish to learn more about SQL programming and its implications in business databases, then you must visit RemoteDBA.com where you will come across the most professional experts of this field. They would gladly answer all your questions and remove your doubts. You can easily implement that in your business.


SQL powered business databases can be quite useful for your business venture for these reasons. Hopefully, the information mentioned in this article will have helped you. If you have not yet invested in this strategy, it’s time that you start reaping its benefit and take your business to the next level. Subscribe to our blog post to get details about the latest features of SQL programming.

By Eddy

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles of partners on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to editor.webposts@gmail.com.

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