Videos provide a visual way to reach out to your target market and resonate with them. Communication is crucial to enticing people to take action and buy from your company. Visual representations help people imagine themselves using the products or services. Consider three smart reasons why videos are such an effective marketing vehicle and why you need to add them to future advertising campaigns.

Improve Your ROI

Investing in your business requires making a researched decision. Video marketing statistics prove the value of investing in this strategy. People watch videos online every day on sites such as YouTube and Facebook. For generations, people talked about television commercials, which are still a way to reach out to customers. Investing in video marketing helps improve your overall ROI over time. However, amateur videos reflect poorly on your company and can do more harm to your image than good. Put the money into quality Corporate video production to get the results you want. A pro understands the best ways to showcase what you do to reach out to customers in the most appealing way.

Social Media Users Love Videos

The popularity of videos on social media proves how much users love them. Sharing is frequent, and people are always looking to find the latest videos everyone is talking about. Creating that buzz is what great marketing does for businesses. Posting video on social media reaches out to potential customers and helps them get to know more about your company.

Use video to describe new products and services, showing how they work. Create how-to videos as instructional resources for people searching for what your business sells. Offering assistance builds trust and establishes your business as an authority on a subject. Encourage people to share your videos, and include share buttons to make it easy. When people share the videos, you are reaching a larger audience and making the most of this essential investment in your success.

Google Likes Videos, Too

Another benefit of investing in professional videos for your business is improving your rankings on Google. Search engine optimization puts you ahead of the competition when customers search for specific keywords. Add those keywords to video posts and the back-end of your website can help you crawl up the rankings of Google. Plus, Google tends to like sites and web pages with video, helping them to rank higher. When the site’s ranking improves, you generate more leads and conversion rates improve. Over time, that means establishing a broader client base and making more money. It can take months or year to improve your ranking on Google. Implementing smart strategies, such as adding helpful videos to your site, is a way to boost rankings in less time.

With all the benefits of investing in professional video, it makes sense to create content that resonates with your target audience. Research the market to find out the trends, products, and instructions they want. Look for questions and answers about your industry to tap into opportunities to brand the company and act as an authority.

Video marketing is the first step toward opening up communication with your customers and becoming more personal. Give your business a face and voice by making unique videos that offer value to the viewers. Watch the investment show returns for months or years to come as the video continues to educate more people.

By Chakraborty

Dr Chakrabarty is the Chief Innovation Officer of IntuiComp TeraScience. Earlier she was Assistant Professor of Delhi University, a QS ranked university in India. Before that she has held research positions in IIT Mumbai, IIT Chennai and IISc Bangalore. She holds 2 patents and over 20 research publications in her name which are highly cited. Her area of research is in smart technologies, integrated devices and communications. She also has a penchant for blogging and is an editor of Business Fundas.

%d bloggers like this: