If you run a cosmetic surgery office, you have a business.  As a medical professional, your mind will be centered around more technical issues.  However, centering some efforts around a digital presence will draw more clients for your practice.

Enrich your cosmetic operation by embracing the tools of today’s technology.  Here is a brief overview of some helpful tips to start you in the right direction.

Create an informative website

Start your rise to the top with a stellar business website.  Your cosmetic surgery firm will be well-served by a digital representation of everything you have to offer potential clients.

Add information to your website that will make clients feel more prepared and more informed regarding available procedures, recovery expectations, and more.  If your firm offers non-surgical cosmetic procedures, feature the service in an engaging post on your site.

Give your target audience all they expect to find when exploring your operation’s digital representation.  Make a constant effort to refine your website, and keep it updated with current info.

Practice active customer services

Customer service is the key to good business in any industry.  The more you work to build relationships with your target consumer, the better off your business will be.

Make digital appeals to connect with potential clients, and be present to answer any questions as they arise.  Add a chat bot to your website.  Follow-up with current clients, and communicate with target consumers via email to maintain a relationship with a wide community of potential business.

Create a compelling intro video

Create a compelling intro video for potential clients to feel a little more comfortable with your practice.  Just a simple five-minute video can enrich your potential with your target consumer.

Let people know a bit about the physicians who work in your operation, and grant a brief look at the procedures that can be performed by your surgeons.  Your video will make your operation more personable and realistic to users.

Manage a collection of testimonials/reviews

Work hard to create a well-balanced collection of testimonials and reviews on the work performed by the surgeons in your practice.  People want to know that others have already tested the proverbial waters.

Consumers feel more comfortable purchasing services from a practice that is well-documented and recommended by former/current clients.  Let people know they can trust your operation with words from the people who have had first-hand experience.

Claim your Google My Business listing

Google offers an array of tools and tactics to help make your practice more visible to your target audience.  Take Google up on their offer, and invest time in researching what claiming your Google My Business listing can do to attract a local interest in your practice.

By Chakraborty

Dr Chakrabarty is the Chief Innovation Officer of IntuiComp TeraScience. Earlier she was Assistant Professor of Delhi University, a QS ranked university in India. Before that she has held research positions in IIT Mumbai, IIT Chennai and IISc Bangalore. She holds 2 patents and over 20 research publications in her name which are highly cited. Her area of research is in smart technologies, integrated devices and communications. She also has a penchant for blogging and is an editor of Business Fundas.