What was your first option the other day when you were hunting for either some goods or services online? There is a high chance that you either asked your friends and acquaintances for referrals or you leveraged a Google search.

The digital age has made it possible for prospective customers to find information about products and services by doing a quick search online. A simple Google search provides customers with all the information they need, consequently influencing their decision on where and when to purchase products or services.

As of 2019, London had a population of approximately 8 million people. 89% of adults in this population used the internet at least once a week. Furthermore, about 48% of adults above 65 years of age shopped online, while roughly 87% of retail purchases were made online.

The above statistics alone indicate that a company must establish a robust online presence for them to remain competitive in the UK. Hence, the need for workable search engine optimization strategies.

Below are reasons why SEO services are critical, especially in London.

It is not just traffic but London-based traffic

Location matters, especially if you have a brick and mortar store or offer services within a specific geographical area. For example, if you are running a restaurant or a hairdresser shop, you would want to focus on reaching out to customers within your area.

Local SEO optimizes location-based searches. Practices such as using Google Maps, creating pages on Google My Business, utilizing local keywords, and creating location-specific pages ensure that London-based businesses attract qualified leads with a high conversion rate.

London SEO focuses on what prospective London-based customers want to see

Despite SEO best practices experiencing dynamic changes over time, the customer never changes. Whenever customers visit a business’ site, there are things they expect to meet. For instance, most customers tend to associate high ranking on the SERP with reputable goods and services providers.  

SEO services in London have an in-depth understanding of Londonors. They know their hobbies, their psyche, tastes and preferences, and much more. Understanding buyer’s behaviour is critical to meeting their expectations whenever they key in the right search terms. Meeting buyer’s expectations means more returning customers. Thus a profitable advantage to the business.

SEO is a critical driver for the expansion of business beyond the Inner, Outter, and Greater London’s border

The digital world has made it possible for companies to have customers from any part of the world. Brands are no longer limited to their geographical boundaries. As long as a business is globally visible, they can make sales in geographic locations beyond their borders.

SEO offers London-based enterprises opportunities to expand the scope of services beyond their borders. Through the provision of relevant content and pages that rank highly at different locations, businesses can venture into global e-commerce profitably. SEO, therefore, allows companies to expand to levels they could not achieve before the advent of the internet.

Optimal user experience

Initially, most optimization practices entailed only getting as many keywords as possible on the page without possibly ruining the user’s experience. Today, digital marketing has evolved, making user experience critical to SEO.

When users land on your site, they want not only answers to their questions but also fast page load times. Furthermore, they expect easily readable content, comprehensively covering their inquiries. Also, how your user interface is designed will impact how fast you will win their trust.

The latest SEO services ensure a user-centric approach to your enterprise’s online presence, consequently keeping your users satisfied and nourishing a healthy long-term relationship with them.

Brands need to discover and leverage new opportunities

No matter how successful a business becomes, they should never stop optimizing their websites. Once you receive a steady stream of visitors to your site and experience high growth in sales revenue, you have an even greater task of maintaining the achieved useful SEO statistics.  

Notably, SEO is continuously changing, and your competitors are working round the cloud to outrank you. This means you have to  proactively discover and capitalize on new ways to optimize your site. High-quality SEO is not only committed to understanding a brand but also unearthing and implementing new opportunities for growth.

Positive competition

Competitors within the same industry doing SEO marketing must prove to their audience that they offer the best goods and services. They, thus, strive to optimize user experience to win a larger market share. On a different note, a dynamic SEO environment means that businesses must strive hard to either improve or maintain their positions. Consequently, as every company tries to achieve SEO, they positively compete against each other.  

By Chakraborty

Dr Chakrabarty is the Chief Innovation Officer of IntuiComp TeraScience. Earlier she was Assistant Professor of Delhi University, a QS ranked university in India. Before that she has held research positions in IIT Mumbai, IIT Chennai and IISc Bangalore. She holds 2 patents and over 20 research publications in her name which are highly cited. Her area of research is in smart technologies, integrated devices and communications. She also has a penchant for blogging and is an editor of Business Fundas.