When you make a mistake with the digital marketing of your website, it can have costly consequences. It is often best to use an expert agency that knows what they are doing and what common mistakes to look for when it comes to SEO. Most agencies learn through trial and error and experimentation, but when your website is your primary source of income, you cannot afford to learn on the job.

Below are some of the most common SEO mistakes that agencies find that you will want to avoid, or your business could end up paying the price  

Using Poor Quality Or Thin Content On Your Website

When you visit some websites online, it seems they only put a few lines of text on their pages, almost as an afterthought. However, content is vital for the success of your website marketing, and you need to have unique and compelling content that resonates with the users. 

Having lots of content on your website also allows you to target a broader range of keywords, which you must select carefully. Perth SEO services, for example, often include content creation, and unless you are an expert wordsmith, it is usually best to use a company that can write your content for you. If you live far from Perth, check out your area for nearby SEO service providers. 

Trying To Rank For The Wrong Keywords

Many business owners will look at the search volumes of keywords and target those with the highest number of searches. Although some of these may be relevant to your business, there are much easier ways to drive traffic to your site that converts into paying customers. You will want to optimise for the higher searched terms, but you will also want to rank for the longer phrases that have less search volume but show the user’s intent. You can get plenty of valuable tips and advice online that can help you select the best keywords for your business.

Choosing Beauty Instead Of Speed

Many business owners concentrate on how their website looks, instead of how functional it is, which can be a costly mistake. It is common in industries that sell photogenic products to see high-resolution images on their website without optimising them, which ultimately slows the website down. If your website takes too long to load, you will lose users and they will go to your competitors, and you may find it harder to rank for your chosen keywords as Google prefers websites that are user-friendly and load quickly. 

No Calls To Action

Some people need a little encouragement before purchasing something or contacting you, so you must include calls to action on your website to do this. Many websites do not have these, or if they do have them, but they are hidden at the bottom of the page, and nobody sees them. Encouraging users to take action can see your sales and enquiries going through the roof.

Building Low Quality Backlinks

It s also common for many websites to have lots of low-quality backlinks that do not help the site. They will often use a paid service and go for the cheapest option, which provides low-quality links that serve no benefit. If you are going to build backlinks, do the job correctly and have an outreach program to procure the best quality links you can. 

The best way to avoid potentially costly SEO mistakes on your company website is to use the services of a reputable digital marketing agency. They can get your website to where you want it to be and ensure its success without mistakes.  

By Eddy

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles of partners on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to [email protected].