It seems like everybody today is engaging in one form of social media or another, whether that’s Facebook, Twitter, Instagram, or anything else. Businesses are no strangers to this either, as many growing businesses utilize social media platforms in order to get an edge over their competitors and propel their companies towards success.

Here’s why having a strong social media presence is so important for growing your business.

Brings in New Customers and Employees

One of the best and most obvious benefits of having a strong social media presence is that it opens the door for new customers and employees to join the bandwagon. While platforms like LinkedIn might be the ideal place for reeling in new employees, having strong personalities on Instagram and Facebook can be just as effective for catching the eyes of scouting jobseekers.

On the other hand, having a strong personality on Twitter, Instagram, and Facebook will get you more followers, which spreads the word about your business and increases the chances of potential customers flooding your website.

Let’s You Discover Your Target Audience

Understanding your target audience is crucial for businesses to properly promote their brand and market their products and services. Every business has a target audience, such as toy companies promoting their products to children, beauty companies primarily promoting to women, or even razor companies that focus on men’s health. 

Your target audience could be focused on age, gender, ethnicity, religion, income, or just about anything else. The better you understand what type of demographic is following you on social media, the better information you’ll gain and be able to use in marketing and advertising in the future.

Allows for Feedback

Being able to obtain, listen, and make changes to your company based on feedback is a valuable resource for any company, whether they’re still growing or an established one like Access Jet Group. Feedback can be obtained via online surveys or emails that your company can obtain when users come across your content on social media. You can also put up polls on your account to get a general consensus from your customers. All this information can be used as feedback in order to improve your company as a whole and make necessary changes to your policies, products, or services that your potential customers and followers desire.

Get to Posting

Having a solid social media presence is vital for every type of business, regardless of if you’re trying to bring in new customers, find your target audience, or obtain valuable feedback from those following you.

By Chakraborty

Dr Chakrabarty is the Chief Innovation Officer of IntuiComp TeraScience. Earlier she was Assistant Professor of Delhi University, a QS ranked university in India. Before that she has held research positions in IIT Mumbai, IIT Chennai and IISc Bangalore. She holds 2 patents and over 20 research publications in her name which are highly cited. Her area of research is in smart technologies, integrated devices and communications. She also has a penchant for blogging and is an editor of Business Fundas.