The Top Online Marketing Themes That Will Boost Sales

As you begin to formulate your online business marketing campaign for 2015, there are a few trends that you should be aware of in order to boost sales and increase profits. Some of these include: Continue reading “The Top Online Marketing Themes That Will Boost Sales”

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4 Simple Brand Building Steps for Your eCommerce Store

The importance of brand building for an eCommerce business can never be overstated. It played a significant role even during the early days of Amazon and eBay. The increasing eCommerce competition and fast evolving technology have made it even more important, so much so that it can make or break your business now. With millions of eCommerce shops available and several others coming up daily, shoppers are bombarded with more options, making it even more difficult for your eCommerce business to grab customers’ sole attention. Continue reading “4 Simple Brand Building Steps for Your eCommerce Store”

Some digital marketing tips for your online business

In the present world, digital marketing seems to have caught the attention of almost everyone from corporations to business entrepreneurs. There are several ways to promote your brand identity, products and services with the help of Internet. Many of them have the potential to give you instant results without spending your hard-earned money. Below, we discuss some digital marketing tips that you should be aware of. Continue reading “Some digital marketing tips for your online business”

4 Reasons Law Firms Struggle with SEO

Search engine optimization (SEO) is designed so that “searchers” (such as people who are Googling) get best matched with the relevant, highest quality sites out there. Every business and website owner is responsive for their own SEO. There are numerous ways to better your SEO, and with different search engine algorithms constantly changing, it’s important to keep up. Unfortunately, some industries struggle with SEO more than others. Continue reading “4 Reasons Law Firms Struggle with SEO”

Social Media and Its Effect on SEO

Social media is an important part of a company’s marketing mix. Engaging with customers on a regular basis not only adds brand value, but it can also have direct impact on Search Engine Optimisation (SEO). Hiring an SEO agency is important, but when you select a company to handle your SEO activities, make sure that they are on top of social media promotions as well. These are an integral part of digital marketing strategy.
According to a study conducted by SEO Moz, any post on Twitter that gets re-tweeted three or more times gets indexed on Google Search 50% faster. So social media has a positive impact on SEO and hiring an SEO agency that can handle both SEO and SMO can be a great way to increase the ranking of your brand’s website. Continue reading “Social Media and Its Effect on SEO”

4 Ways to Dominate on Social Media When You Have a “Boring” Business

There are some industries which seem prime for social media such as newspapers, television networks and bars that have a constantly changing theme night. However, just because your business isn’t all about entertaining people, that doesn’t mean you can’t benefit from a killer social media campaign. If you think your business is “boring,” niche or just not something that can drum up an engaged social media audience, think again. Continue reading “4 Ways to Dominate on Social Media When You Have a “Boring” Business”

4 Ways to Brand Yourself to a Global Market

It’s a mobile ready world and a largely digital one, which means your brand (whether you’re a business owner or a freelancer) needs to have longer reaches. There’s certainly a place for hyper-local marketing and branding, but more and more professionals are seeing the appeal of catering to a more global market. If you think that will benefit you, it’s time to change your perspective and approaches. Continue reading “4 Ways to Brand Yourself to a Global Market”

3 Ways to Write Similar Product Descriptions that are SEO Friendly

It might seem like some businesses have all the luck: They “only” have a handful of products and services that are so different from one another, the content writer doesn’t have to be that creative to avoid duplicate content. In the world of search engine optimization (SEO), duplicate content is a black hat trick that can severely penalize a site even when it’s done unintentionally. Most writers have experienced a time when they were “caught” by Copyscape even though they weren’t plagiarizing. Some content simply demands to be so similar (such as like products or medical terminology) that it won’t pass Copyscape (or Google’s SEO algorithms). Continue reading “3 Ways to Write Similar Product Descriptions that are SEO Friendly”

New Technologies and Tactics for Using Social Media for Marketing

Social media has become a great marketing tactic over the past few years—and for good reason. According to a 2013 study, one in four people use social media, which makes it a great way to reach a large group of people. Continue reading “New Technologies and Tactics for Using Social Media for Marketing”

Effectively Using Social Media in Real Estate

Social media is huge, and it is absolutely here to stay. Something that used to be a bit of a niche has now expanded to the point that almost everyone uses it if they have Internet access. This has opened up a huge new market for advertising, but it is also important to think about the ways that you can use it for more indirect advertising in the real estate industry. This means going above and beyond just putting ads on social media sites and hoping for hits. Here are some ways that you can use social media effectively. Continue reading “Effectively Using Social Media in Real Estate”

The World Wide Web and Your Real Estate Business

Real estate is a highly profitable business, as long as you do it right. This means you must apply top-notch techniques to stay ahead of competition. It is for this reason that a strong online presence is vital for success in real estate. Here, we look at the benefits of online business in your real estate business. Continue reading “The World Wide Web and Your Real Estate Business”

E-Commerce and Real Estate: 7 Core Factors That Intersect

E-commerce and real estate are two different worlds, but they are similar in many ways. Where websites are concerned, these worlds often intersect. The core factors that go into online stores also appear on national and local real estate websites. Here are seven examples. Continue reading “E-Commerce and Real Estate: 7 Core Factors That Intersect”