4 Ways to Brand Yourself to a Global Market

It’s a mobile ready world and a largely digital one, which means your brand (whether you’re a business owner or a freelancer) needs to have longer reaches. There’s certainly a place for hyper-local marketing and branding, but more and more professionals are seeing the appeal of catering to a more global market. If you think that will benefit you, it’s time to change your perspective and approaches. Continue reading “4 Ways to Brand Yourself to a Global Market”

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3 Ways to Write Similar Product Descriptions that are SEO Friendly

It might seem like some businesses have all the luck: They “only” have a handful of products and services that are so different from one another, the content writer doesn’t have to be that creative to avoid duplicate content. In the world of search engine optimization (SEO), duplicate content is a black hat trick that can severely penalize a site even when it’s done unintentionally. Most writers have experienced a time when they were “caught” by Copyscape even though they weren’t plagiarizing. Some content simply demands to be so similar (such as like products or medical terminology) that it won’t pass Copyscape (or Google’s SEO algorithms). Continue reading “3 Ways to Write Similar Product Descriptions that are SEO Friendly”

New Technologies and Tactics for Using Social Media for Marketing

Social media has become a great marketing tactic over the past few years—and for good reason. According to a 2013 study, one in four people use social media, which makes it a great way to reach a large group of people. Continue reading “New Technologies and Tactics for Using Social Media for Marketing”

Effectively Using Social Media in Real Estate

Social media is huge, and it is absolutely here to stay. Something that used to be a bit of a niche has now expanded to the point that almost everyone uses it if they have Internet access. This has opened up a huge new market for advertising, but it is also important to think about the ways that you can use it for more indirect advertising in the real estate industry. This means going above and beyond just putting ads on social media sites and hoping for hits. Here are some ways that you can use social media effectively. Continue reading “Effectively Using Social Media in Real Estate”

The World Wide Web and Your Real Estate Business

Real estate is a highly profitable business, as long as you do it right. This means you must apply top-notch techniques to stay ahead of competition. It is for this reason that a strong online presence is vital for success in real estate. Here, we look at the benefits of online business in your real estate business. Continue reading “The World Wide Web and Your Real Estate Business”

E-Commerce and Real Estate: 7 Core Factors That Intersect

E-commerce and real estate are two different worlds, but they are similar in many ways. Where websites are concerned, these worlds often intersect. The core factors that go into online stores also appear on national and local real estate websites. Here are seven examples. Continue reading “E-Commerce and Real Estate: 7 Core Factors That Intersect”

Using Social Media to Improve Your Local Business Income

In today’s world, a lot of interaction between customers and businesses happens through social media outlets. In some instances, these social sites may be more productive for attracting new buyers than television or radio spots. For instance, social media is 2.4 times more likely to connect to targeted consumers than the most popular televised entertainment. Continue reading “Using Social Media to Improve Your Local Business Income”

How E-Commerce Impacts Retail Real Estate

E-commerce is a major challenge for twenty-first century retailers. Along with the economic recession, online shopping deals a two-fold blow to brick-and-mortar stores. As Internet sales grow and mature, e-commerce will impact real estate in a big way. This is good news for the residential and industrial sectors but bad news for retail real estate.
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Strategy to start an Internet Marketing Business

Are you planning to start an internet marketing business? Here is an insight into the few important steps that you should keep in mind while you take this decision. Chalk out the following plan by big idea mastermind for a successful internet marketing business. Continue reading “Strategy to start an Internet Marketing Business”

Three Ways to Make Your Business More Accessible to People Online

With the recent news that over 8 million of us are running our businesses from home and on the internet, now, it seems more important than ever to be making sure that every aspect of our business’s online presence is up to scratch. Continue reading “Three Ways to Make Your Business More Accessible to People Online”

How to Set Up a Small and Profitable Retail Outlet

Regardless of the nature of your business or individual business goals, success is only possible if you are able to achieve a viable profit margin. While the current small business climate suggests that this should be more than attainable for ambitious Small and Medium Enterprises (SME’s), however, establishing a successful venture on a shoestring still requires a huge amount of knowledge, understanding and proactive thinking. This is especially true in a competitive market such as the retail sector, for example, where a number of small and independent firms compete for a dwindling market share. Continue reading “How to Set Up a Small and Profitable Retail Outlet”