Oftentimes it feels like that are millions of moving pieces when it comes to our marketing efforts, especially online. When you’re an entrepreneur trying to do it all with limited time and resources, those efforts can quickly become overwhelming. Thankfully, many modern companies are reaping the benefits of outsourcing their marketing efforts to build leaner, swifter businesses.

For example, outsourcing your marketing can help you save…

Time – Between coming up with content ideas, monitoring social media and promoting your ads, it’s difficult to find time to really get down to business and focus on the crucial aspects of your company when you’re swamped with the “small stuff.” Considering that the average business wastes thousands of dollars per year because of poor time management, keep in mind what outsourcing can potentially save for you.

Money – There are a number of tasks, whether they be repetitive or menial, which aren’t worth hiring a designated employee for. On the flip side, virtual assistants can easily take care of such tasks and do it on the cheap.

Energy – Through outsourcing, you can divide and conquer the aspects of your business with less of an ROI and instead take care of the essentials yourself.

Regardless of your industry, whether you run a physical therapy clinic or a large software company, you can successfully outsource your marketing strategy to save yourself a potential headache in the future. If business is booming but you’re succumbing to stress, it may be time to consider outsourcing to improve your marketing strategy.

The question remains: what parts of my business can I outsource?

SEO

Modern businesses online can’t hope to thrive without doing their due diligence in regard to SEO. However, between finding keywords to target and exploring link-building opportunities, SEO can quickly become a draining practice. Believe it or not, it is possible to outsource at least some of your SEO strategy, either to an individual or a team, granted…

  • They don’t make empty promises concerning search ranking (such as promising you the first page of Google in two weeks)
  • They are able to prove their past experience and expertise with metrics and data; likewise, they should sound like they know what they’re talking about versus relying on buzzwords
  • They do not implement any black-hat SEO techniques such as buying links

Outsourcing your SEO is possible; however, businesses should tread lightly and hire a team with a proven track record.

Content

Writing your own blog posts ensures that you represent your business’ voice and target proper keywords in your content; however, doing so is both exhausting and time-consuming. Thankfully, content is arguably one of the easiest aspects of your marketing efforts to outsource. With so many writers available, varying in price, experience and specialties, you can save hours per week and make the most of your content marketing strategy through outsourcing.

There are plenty of skilled freelancers available on sites such as Upwork and Fiverr, many of which have experience writing for particular niches. For example, if you run a physiotherapy blog looking to teach medical marketers SEO, chances are you can find a writer in the medical niche with experience working with keywords.

Outsourcing content requires relatively low overhead on your part when you find a professional, competent fit who can work independently. Given that approximately 50% of B2B businesses outsource their content creation, it’s certainly a common practice that’s worth considering.

Social Media

Nobody can deny the importance of social media for the modern business; however, the ROI of the social network is often vague, especially for newer companies. Likewise, the time and energy required to run an active social media account can quickly add up. Social Media is a relatively simple aspect of your business to outsource through virtual assistants, who can simply complete a daily series of tasks including…

  • Promoting your newest blog posts
  • Retweeting popular posts and influencers within your industry
  • Finding more users to follow and identifying outreach candidates

Now, perhaps the most important question: how do I find qualified candidates for outsourcing?

Finding Freelancers and Virtual Assistants

When scouting potential candidates for outsourcing, you’re going to need to do your homework. Make sure that you…

  • Rely on a trusted platform and team, with plenty of independent ratings and reviews
  • Seek out native speakers of your language who can clearly understand your instructions
  • Find candidates who have the potential to understand the in’s and out’s of your company and product; likewise, such candidates should also be quick learners

Nevertheless, outsourcing is becoming an incredibly common practice among today’s businesses .Much of your success in outsourcing depends on your own directions and ability to find the right fit your business. Once you do, you’ll be able to run a significant portion of your company on autopilot as you focus on the big picture.

By Kar

Dr. Kar works in the interface of digital transformation and data science. Professionally a professor in one of the top B-Schools of Asia and an alumni of XLRI, he has extensive experience in teaching, training, consultancy and research in reputed institutes. He is a regular contributor of Business Fundas and a frequent author in research platforms. He is widely cited as a researcher. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.

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