Marketing campaigns can be tricky to put together. No matter what you end up doing, it’s going to cost you money, but the point of the campaign is to bring in enough money that you more than make up for the sum that was spent on the campaign in the first place. For any business, no matter what they make, it’s commonplace to put about 10 percent of the budget towards marketing. Without marketing, you have no market, so it makes sense.

The trick with marketing becomes how to do what will be most effective and lucrative for the company. There isn’t really a say all end all of how marketing should be done. There are guidelines, but without the fundamental part of the equation, the equation doesn’t equal out. That fundamental is creativity. You have a unique market. You have to figure out how to speak to that unique market in a unique and creative way.

Everybody Loves a Sale

Despite having to creatively problem solve, what you can do is work off of what you know works. Everybody loves a sale. Sales work. People also like promotions. If they get something out of them, at least. Both bring people in the door, they often get people to spend money they had no plan to spend, and it gets money in your pocket. Creatively figure out how to put together and market a sale or promotion within your company and you’re golden. So how do you do that?

Plaster the News on Every Outlet Possible

When you’re doing sales and promotions, the point is to get new customers in the door, to possibly offload older product, and to keep those new customers in your grasp. If you don’t plaster the fact that you’re having a sale on every marketing outlet possible, you sell yourself short. Put a sale tab on your website, send out mass texts to your current customers, make word of mouth happen. Fly banners in the sky. Do everything possible to get the word out and you’ll achieve your goals as long as you show your customers you appreciate them.

Offer Incentives

As it was said before, people have to feel like they’re getting something for what they put in. Even if it’s just a small amount of money, people will be more apt to choose you if you offer them something in return, in addition to the product or service they’re purchasing.

Maybe that means loyalty points that get them free product. Maybe that means discounted rates if they get a certain amount of people to sign up under your umbrella. Whatever you choose to do, don’t just rope somebody in with a cheaper product or a promotional code. Keep them there and show them you care about their business.

By Kar

Dr. Kar works in the interface of digital transformation and data science. Professionally a professor in one of the top B-Schools of Asia and an alumni of XLRI, he has extensive experience in teaching, training, consultancy and research in reputed institutes. He is a regular contributor of Business Fundas and a frequent author in research platforms. He is widely cited as a researcher. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.