CFP for SI on Digital Nations – Smart Cities, Innovation & Sustainability in Information Systems Frontiers

Nations are rapidly transforming by leveraging on information and communication technologies (ICTs). The access to information and knowledge across the web enables new innovations and the creation of smart cities. Organisations and governments at all levels initiate ICT-driven programmes to stimulate innovation and address the needs of the key stakeholders. This results in radical changes in the way nations are organized. Continue reading “CFP for SI on Digital Nations – Smart Cities, Innovation & Sustainability in Information Systems Frontiers”

Advertisements

10 Key Differences between B2B and B2C Digital Marketing

The field of marketing is buzzing with the festivity of digital marketing. The prevalence and proficiency of digital marketing have changed the landscape of advertising. Now, the consumers are more focused on the marketing campaigns instead of the product being marketed. Continue reading “10 Key Differences between B2B and B2C Digital Marketing”

The Power of Personalization

The digital trend that has worked the best is that of personalization. Your information is incredibly valuable for companies for this very reason, and it is why companies like Facebook and Google have the monopoly on advertising. They track your usage and are then able to personalize ads towards your tastes. This means that when a business owner creates an ad campaign, these companies only show it to people that would be interested. People don’t typically turn off the data collection; therefore this means personalization is possible. Continue reading “The Power of Personalization”

4 Tips to Scale Your Ecommerce Business with Paid Traffic

I have spoken with many entrepreneurs over the past year. I noticed one commonality between them – they all want to pay as little as possible to get their business off the ground. They tend to focus exclusively on drawing visitors through SEO and social media. They are either too scared to invest money in paid traffic or would rather have a very high profit margin than a scalable business. Continue reading “4 Tips to Scale Your Ecommerce Business with Paid Traffic”

3 ways to build up the online presence of your business

In the digital age, it is important for businesses to evolve if they want to survive. Make sure that your company does not find itself being left behind. One way to stay at the front of the pack is by engaging with technology and all of the benefits that it can provide to your business. Building up the online presence of your business is a great place to start. With so many people spending their time online, it is vital that you company finds clever ways to reach out to them and earn their custom. Below are three ways for you to improve your business’s online presence. Continue reading “3 ways to build up the online presence of your business”

How to Choose a Web Host

If you’re looking into selecting a web host for the very first time, it can be quite confusing because if you read the websites of each host, every single one claims to be the bestweb hosting company offering what might seem like a cheap hosting deal but like with most things you get what you pay for. Continue reading “How to Choose a Web Host”

Exploring the Edtech market in India – Demand vs Supply

The Indian Education Technology (EdTech) market is growing at a fast pacesince the information in this current era of digitization has to be made available on the go, specifically in terms of real time updates. The recent developments in technology and digital media along with telecommunication and broadband penetration have catalyzed the growth of the EdTech sector immensely.  Continue reading “Exploring the Edtech market in India – Demand vs Supply”

How to Plan Social Media Campaigns with Video

Social video has become one of the top digital trends of 2016. YouTube, Snapchat, Vine, and Periscope are leading the online social community. Additionally, nearly every other major social brand—Facebook, Twitter, Instagram, LinkedIn, Tumblr, and more—has added native features to their apps and websites to make uploading, viewing, and sharing videos easier. It becomes specifically critical in the marketing of services, which being intangible, has more impact in video marketing than anything else. Continue reading “How to Plan Social Media Campaigns with Video”

Six Top Tips for Building a Strong Online Presence

When running a business, your online presence is key to building your brand, gaining more exposure, and increasing your customer base. With an ever-increasing number of customers looking for new brands, products and services online, it can be easy to get left behind if your company does not have a strong online presence. However, there is more to having a good online presence than simply setting up a business website and appearing on popular social networks. We’ve put together some top tips to help you seriously improve your brand’s online presence to see the best results. Continue reading “Six Top Tips for Building a Strong Online Presence”

Digital Marketing Mistakes You Need to Avoid

Anyone that knows about business will be aware of the growing importance of digital marketing. With the internet and technology playing such as huge part in our personal and business lives, a lot of marketing has now moved online. This is good in many different ways, not least because it is far more cost effective for business to use online marketing methods. It is also a simple and fast way of marketing, and can have a big impact when used properly. Continue reading “Digital Marketing Mistakes You Need to Avoid”

Localized Digital Marketing – The Do’s and Do Nots

If you are a small business owner, you will likely find yourself competing against large global brands – this can leave you feeling disenchanted, but this is where localized marketing plays a pivotal role. Continue reading “Localized Digital Marketing – The Do’s and Do Nots”

How to use Videos and Podcasts in the Fitness Industry

Marketing for fitness isn’t vastly different than marketing other types of business. Your marketing strategy is still developed to generate more customers i.e. more people signing up for classes or more people booking for a PT session, and across the marketing industry, video has become a very popular marketing method.It is becoming incredibly effective in the fitness sector too. Continue reading “How to use Videos and Podcasts in the Fitness Industry”