Twitter and Facebook: A Practical Entrepreneur and Small Business Guide

When used effectively, social media channels are essential tools for today’s entrepreneur and small-business owner. Twitter and Facebook in particular lead to valuable insights into the latest trends and customer perceptions. Both channels also provide marketing opportunities that as an entrepreneur you cannot ignore. Continue reading “Twitter and Facebook: A Practical Entrepreneur and Small Business Guide”

IT Asset Management Applications for Finance

IT asset management (ITAM) is a practice that allows professionals to make smart decisions about hardware, software and inventory information. ITAM is growing more important for businesses each year. Due to regular advancements in information technology, humans interact with a complex web of hardware and software assets for business, finance and leisure. These diverse resources offer a wide range of benefits for profit-seeking businesses. However, IT assets must be managed properly to keep costs low. Continue reading “IT Asset Management Applications for Finance”

How to Prevent Infrastructure Damage in Fast-Paced Environments

Factories and warehouses can often be subject to wear and tear due to accidents involving large pieces of equipment like forklifts, and thus it is necessary to install measures to protect against damage to the infrastructure. Taking precautions before problems occur is the best way to ensure that your building lasts longer and that it remains in better condition. Continue reading “How to Prevent Infrastructure Damage in Fast-Paced Environments”

6 Strategies Getting Your Blog on the Map

Starting a blog is as easy as ABC; it’s the maintenance of your blog and its promotion that requires a little bit more effort, but it is vital. It’s all well and good that your blog exists in cyberspace however, it is vital to draw readers to your blog and well put it on the proverbial map. Try one or all 6 of these nifty techniques and watch your blog soar to new heights. Continue reading “6 Strategies Getting Your Blog on the Map”

Challenges of Product Commercialization – An Overview

Fulfillment is the name of the game when it comes to manufacturing and commercializing products. You might think your business is far removed from the customer, but the reality is that customers order and expect products to arrive quickly. That turnaround time is a key element in staying competitive and successfully commercializing products is recognized. There are many obstacles standing in the way of that fulfillment, the least of which being transportation and operations. Experienced manufacturers and product developers will need to plan around these roadblocks highlighted in this article. Continue reading “Challenges of Product Commercialization – An Overview”

8 Office supplies you didn’t know you needed

Office spaces can be transformed with the right supplies, and this doesn’t just mean stationery or that you need to spend loads of money! Having the right equipment in an office makes jobs easier, employees more productive and can event prevent injuries. Here are eight office supplies that you didn’t know you needed, that are much more than the basic staplers and industrial printers but you won’t be able to get by without. Continue reading “8 Office supplies you didn’t know you needed”

The Many Obstacles to Getting a Product on a Shelf

Fulfillment is the name of the game when it comes to manufacturing. You might think your business is far removed from the customer, but the reality is that customers order and expect products to arrive quickly. That turnaround is a key element in staying competitive. Continue reading “The Many Obstacles to Getting a Product on a Shelf”

What Areas of Your Business Should You Outsource

There are a lot of aspects of your business that you want to have total control over, and that is totally fine. But there are several other areas of your company that can be outsourced, and there are many benefits to outsourcing that you should be aware of. First off, outsourcing can be more affordable than hiring employees full-time, and it gives you the chance to work with talent from all over the world that you would not otherwise have access to. Continue reading “What Areas of Your Business Should You Outsource”

How to decide among investment options?

For secure investments, Public Provident Fund andFixed Deposit are great options. You should choose one based on what you need.  Out of these two investment options, fixed deposits are often a preferred choice for busy salaried professionals who do not fall in the higher taxation brackets. Continue reading “How to decide among investment options?”

Tips For Making a Smoother Running Conference Call

If there is anything most business people dread, it is the abhorrent conference call. Many of us already have a list a mile long of things to get done on the job on a daily basis. This doesn’t even include our home lives. Being prepared for a conference call takes extra time and effort that is hard to come by in this hurried world. So, when the call actually comes, it makes sense that we would want to make the best of the situation and make sure the dreaded conference call is a profitable success. Here are a few things to think about the next time your office gets together for work.  Continue reading “Tips For Making a Smoother Running Conference Call”

How Using Psychological Triggers Can Increase Your Sales

Adam Conover, best known for his myth-busting series of TruTV’s Adam Ruins Everything, states that there is no such thing as Millennials, or Gen X, or Baby Boomers, or any other “generation” for that matter. These terms are an invention to categorize people who happened to be born at certain periods, and on whom characteristics were attached willy-nilly. While some people of the same generation do share some common traits, the group is not homogenous enough to be treated as one group. Continue reading “How Using Psychological Triggers Can Increase Your Sales”

Why Are Small Businesses Turning to Quick Financing?

The global financial crisis that began in 2007/2008 quickly spiralled out of control and resulted in credit markets tightening up around the world. That crisis may be in the rear-view mirror, but the ramifications of it linger to this day. The failure of Lehman Brothers and the subprime mortgage crisis that precipitated the worst recession since 1929 has left a bad taste in the mouths of banks, non-bank lenders and the financial industry overall. For starters, credits markets have tightened considerably since 2008. Continue reading “Why Are Small Businesses Turning to Quick Financing?”

4 simple ways to increase your YouTube views rapidly

Once you start a YouTube channel, you may find that your videos are not getting the recognition or viewership you think it deserves. Most times, it’s because you haven’t implemented any marketing techniques to promote the video or even failed to set it up properly. Continue reading “4 simple ways to increase your YouTube views rapidly”

Is Your Partnership Giving You Grief? 4 Conflict Resolution Strategies from the Pros

Having a business partner can be a huge advantage. It offers you extra funding and expertise to help get your business off the ground. As far as success rates go, studies show that businesses that start with more than one founder have a 30 percent higher chance of success in the long run, and they grow three times as fast. Continue reading “Is Your Partnership Giving You Grief? 4 Conflict Resolution Strategies from the Pros”

CFP for SI on Digital Nations – Smart Cities, Innovation & Sustainability in Information Systems Frontiers

Nations are rapidly transforming by leveraging on information and communication technologies (ICTs). The access to information and knowledge across the web enables new innovations and the creation of smart cities. Organisations and governments at all levels initiate ICT-driven programmes to stimulate innovation and address the needs of the key stakeholders. This results in radical changes in the way nations are organized. Continue reading “CFP for SI on Digital Nations – Smart Cities, Innovation & Sustainability in Information Systems Frontiers”

10 Key Differences between B2B and B2C Digital Marketing

The field of marketing is buzzing with the festivity of digital marketing. The prevalence and proficiency of digital marketing have changed the landscape of advertising. Now, the consumers are more focused on the marketing campaigns instead of the product being marketed. Continue reading “10 Key Differences between B2B and B2C Digital Marketing”

How to Get Started with Improving the Customer Journey

Whether you’re an offline business with retail stores, or an online entity with digital assets, user experience is an important element that cannot be neglected. User experience used to be associated with apps and online commerce, but it is now an important part of every business. Your customers’ experience is a strong determinant of your business’s success. Continue reading “How to Get Started with Improving the Customer Journey”

4 Ways to Market Your Restaurant or Diner Offline

If you own a restaurant or diner, then you’ll already know that there are several different methods to choose from when it comes to both online and offline marketing. When you run a business which caters to the public in-person, then you have the best of both worlds to choose from when it comes to marketing your brand and reaching out to both new and existing clients. But, whilst you may have it down when it comes to online marketing, such as using social media to gain exposure and ensuring that your brand is out there on review sites such as TripAdvisor, what can you do to better market your brand in the offline world? We’ve put together some of our best ideas. Continue reading “4 Ways to Market Your Restaurant or Diner Offline”

3 ways to ensure all aspects of your business are connected

Making sure that all aspects of your business are connected is a fantastic way to save both time and money. The last thing that you want is to find out that two areas of your business are wasting their efforts by carrying out the same duties. It can also be disastrous if different aspects of your business are running without a unified strategy. While one part of your team might be heading in a certain direction, the rest of your team might be moving in another. This level of chaos will make it almost impossible for you to inspire confidence in your potential clients. Continue reading “3 ways to ensure all aspects of your business are connected”

The Power of Personalization

The digital trend that has worked the best is that of personalization. Your information is incredibly valuable for companies for this very reason, and it is why companies like Facebook and Google have the monopoly on advertising. They track your usage and are then able to personalize ads towards your tastes. This means that when a business owner creates an ad campaign, these companies only show it to people that would be interested. People don’t typically turn off the data collection; therefore this means personalization is possible. Continue reading “The Power of Personalization”

15 Sources of Funding For Small Business – A Detailed Analysis

You’ve a killer business plan, a great vision and supportive family members and friends. The next biggest thing that comes into the picture is financing. Financing is required to start a business, scale it up to profitability and even sail through a rough patch. Financing varies depending upon the size and type of your business. Some businesses like online ventures need a small amount of funding while processing businesses require a substantial amount of capital. Small business funding can be an uphill task to attain and sometimes, many small business owners feel like they’ve run out of options. Continue reading “15 Sources of Funding For Small Business – A Detailed Analysis”

Tips On Choosing The Right Type Of Marketing For Your Business

It doesn’t matter how well-run your business might be or how excellent your product line, if you don’t master marketing, it won’t thrive. Marketing can be defined as the action a business takes to promote and sell its products or services. Since this requires a lot of strategic thinking, marketing also depends on good research and at least a basic understanding of human psychology for the advertising to be effective. Continue reading “Tips On Choosing The Right Type Of Marketing For Your Business”

The Business of Employee Support: Ways To Be A Supportive Employer

One of the most critical issues faced by employers in the workplace is perception.  A leader must make a conscious effort to gain the trust and confidence of their team, and a negative perception can undermine the whole operation.  Deciding to portray the stoic, closed-off, tough guy/girl is not always the best route to travel.

Continue reading “The Business of Employee Support: Ways To Be A Supportive Employer”

4 ways that property can help you to make money

If you are wondering where to invest your money, property could hold all of the answers. Investing in property is a fantastic way to ensure that you get a return on your money. It is important to carefully consider what kind of real estate you would like to invest in. If you make the right decision, you could make a lot of money at a minimal risk to your personal finances. Continue reading “4 ways that property can help you to make money”

How Australian retail can ward off the Amazon effect

As Australia’s $222 billion retail industry enters the fight of its life against e-commerce giant Amazon, the advice from industry experts is clear: know your enemy, lift your game or risk going out of business. Since April, when Amazon confirmed its plans to open an Australian distribution centre in 2018, the retail industry has been in a state of flux. Expert commentary has wavered between catastrophic predictions and share price downgrades, to reassurance and soothing tones. Continue reading “How Australian retail can ward off the Amazon effect”

5 Digital Security Tips And Tricks For Small Business

The speed in which technology has expanded the ways in which we do business has forced us to find creative ways to keep up with safety.  Digital security has recently become a crucial consideration for any and all business owners. Hackers, thieves, and malicious digital components are a real threat.  No matter what sort of business you are running, there are several, inescapable processes that involve passing important information through the use of technology.  Continue reading “5 Digital Security Tips And Tricks For Small Business”

How to Win the War for Talent: 4 New Recruiting Tactics

While some of the younger readers out there might find it hard to believe, not so long ago, people had to search for jobs in the printed version of their local newspapers. Of course, today’s digital landscape has given young job-seekers a number of different avenues to find their dream jobs. Continue reading “How to Win the War for Talent: 4 New Recruiting Tactics”

4 Tips to Scale Your Ecommerce Business with Paid Traffic

I have spoken with many entrepreneurs over the past year. I noticed one commonality between them – they all want to pay as little as possible to get their business off the ground. They tend to focus exclusively on drawing visitors through SEO and social media. They are either too scared to invest money in paid traffic or would rather have a very high profit margin than a scalable business. Continue reading “4 Tips to Scale Your Ecommerce Business with Paid Traffic”

Clever Budgeting After College

After four or five years of living as an impoverished college student, you’ve finally got the diploma and the job. No more instant noodles for you, right? While it’s true that some better money will finally be coming into your bank account, it’s also true that a long line of bills will need to be paid. You’re past the point of getting housing on the cheap, and remember those student loans that got you through? Continue reading “Clever Budgeting After College”