If you’re anything like me, then you’ll always be on the lookout for the latest social media tips and techniques to help you get ahead. In what’s become a wildly competitive digital space, experts are constantly finding new ways to maximize exposure and engagement. Continue reading “How to Cheat at Social Marketing & Get Away With It”
“Spiritual” and “religious” aren’t synonyms. Don’t let anyone tell you otherwise. If you don’t consider yourself particularly devout, if you don’t read many spiritual books or attend lectures, if you haven’t set foot in a house of worship in years — no matter. You can still take a spiritual approach to business. Continue reading “Should You Take a Spiritual Approach to Business? 9 Reasons to Go For It”
A common dilemma faced by potential borrowers seeking a small business loan is—Where to shop for loans? Should they approach a bank or go with a non-banking financial company (NBFC)? Both are the financial entities which are offering excellent deals to customers with varied borrowing needs. Continue reading “Banks Vs NBFCs: From Where to Get a Small Business Loan?”
Starting a business can be expensive, especially if you need bespoke equipment to get the show on the road. Computers are not so expensive these days, but if you want to invest in some top-of-the-range Apple Macs to power your graphic design agency or you need lasers for a beauty salon, the costs will soon begin to bust your budget. The good news is that there are several ways you can save money and maintain a positive cash flow for your startup. Continue reading “How to Minimize the Cost of Purchasing Business Technology”
Starting a trucking business might only be a dream for some people, but thanks to the many online resources available these days, it can very much become a reality. Building a business from scratch will require a big investment, but as the trucking business has many rewards, it shouldn’t take long to get a return if you land the right clients. Starting a trucking business is far from easy and, although the below five steps only scratch the surface in terms of what’s involved – they’re still a good indicator of what’s to come if you want to start a successful business. Continue reading “How to Start a Successful Trucking Company in 5 Steps”
Opening a restaurant is tough. There is so much to do and so little time to do it.
You need to hire a wait staff and cooking staff, you need to rent commercial space, you need to order food, obtain the proper licenses, pass health inspections, and so much more. Continue reading “6 Challenges You Will Face as a Restaurant Owner and How to Overcome Them”
Abstract: Start-ups the world over are slowly and steadily changing the way the industry works. By identifying a problem and addressing it through their products and services, they are making a name and gaining an audience for themselves. Start-ups are also not afraid to take a few unconventional routes and take some bold decisions that others would term risky, and this is helping them gain an edge. The logistics industry too is seeing its fair share of start-ups emerge. They are leveraging technology to solve a problem and are orchestrating innovation in the truck industry to fast gain a market share. From trying new concepts such as truck platooning to solving base-line problems such as allowing shippers to make freight shipping bookings online, they are doing it all and with flair.
Influencers have grown from a non-traditional method of brand promotion to one of the more effective strategies in all of marketing. Brands must build a connection with their audience in order to be successful. This involves gaining their attention, building trust, and making sure the entire effort doesn’t sound too much like a pitch. Brand influencers bring a sense of authority and credibility to these efforts. They can incentivize viewers to check out content they may have otherwise passed on, and even help brands expand their audience in the long-term. Continue reading “Influencer Engagement Strategies – Frameworks for Brand Managers”
Influencers have grown from a non-traditional method of brand promotion to one of the more effective strategies in all of marketing. Brands must build a connection with their audience in order to be successful. This involves gaining their attention, building trust, and making sure the entire effort doesn’t sound too much like a pitch. Continue reading “3 Ways Brands Are Activating Influencers in 2017”
What should and what shouldn’t you back up? Your business is probably loaded with different types of technology. For what system or technology should you have a backup? Is your data the only thing you should be backing up? What about a backup power supply, transport system, or even a backup security system that catches staff as well as intruders? Here are ten of the most common pieces of technology that companies are using as backup tech. Continue reading “Top 10 Backup Technologies for Your Business”
Marketing is a tricky thing – you need to do it right and you need to do it constantly. An ineffective campaign is one that doesn’t start a conversation and a relationship with your future customers. An ineffective campaign is one that repulses your very clients that you wanted to entice. A bad campaign is one that advertises to the wrong people. It’s one that poorly defines what the company is and what the product is, and it’s one that isn’t clear or impactful. Continue reading “4 Reasons Why You Should Use Both Traditional and Digital Marketing”
Apple reported strong earnings at the start of August, thanks to solid sales of its iPhone, iPad, and desktop computer products. Its revenue grew by 7%, while EPS increased by 17%, comfortably exceeding Wall Street expectations. The trading session following the results release showed an increase of approximately 6% of its stock price, helping to push the Dow Jones to a new high of 22,000. Traders are now turning their attention towards the launch of the new iPhone 8 this fall. Continue reading “Will the iPhone 8 Affect Apple Stock?”
Start-ups the world over are slowly and steadily changing the way the industry works. By identifying a problem and addressing it through their products and services, they are making a name and gaining an audience for themselves. Start-ups are also not afraid to take a few unconventional routes and take some bold decisions that others would term risky, and this is helping them gain an edge. The logistics industry too is seeing its fair share of start-ups emerge. They are leveraging technology to solve a problem and are orchestrating innovation in the truck industry to fast gain a market share. From trying new concepts such as truck platooning to solving base-line problems such as allowing shippers to make freight shipping bookings online, they are doing it all and with flair. Continue reading “Significance of Digital Technology for Logistics”
The Internet, whether you love it or loathe it, is now an integral part of our day-to-day lives. Consider for a minute how much you depend on the web to get things done, from your weekly grocery shop, to chatting with friends, all the way to catching up with your favorite series or even sending a few emails. Continue reading “5 Ways to Make Your Website Work for Your Business”
The way that businesses communicate internally, with other businesses and with consumers has changed drastically in the past few years. With the explosion of tech and mobility, the BYOD (Bring Your Own Device) culture was one of the unprecedented new developments; but that’s just the tip of the iceberg. Continue reading “Benefits of Virtual Meeting Software”
The human body is very susceptible to illness and injury from even the most minor of circumstances. And while someone getting hurt at home or off the clock can be hard to deal with as a business owner, having someone get hurt on the job can be even worse to handle. For this reason, it’s important that you try to prevent workplace injuries from happening as best you can. To assist you with this, here are three ways you can begin to increase your prevention of on-the-job injuries from happening at your business. Continue reading “3 Ways to Prevent On-The-Job Injuries From Happening At Your Business”
There’s no doubt that a biotech or pharmaceutical consultant could be a very helpful addition to your team. Whether you’re looking for someone to assist with a one-off project, or someone to support you for the longer-term, a consultant’s knowledge and expertise can be invaluable. However, consultants don’t come cheap (though you do get what you pay for) – so it’s critical that you make the right choice, right from the beginning. Here’s how to do that without making the kinds of mistakes many companies unfortunately do. Continue reading “Common Mistakes to Avoid When choosing a Biotech Consultant”
Are you looking out for a best life insurance plan? Well if that’s the scenario then it’s important for you to do some research before selecting a well-suited policy plan for you. However, when you are looking to make things convenient you need to make a series of question that you need to ask. Since there are multiple plans available in the market it’s very important that you select one which can give you maximum benefit. Continue reading “Questions you should ask before choosing a life insurance”
You can now easily open a savings account online from the comforts of your home if you have a 12 digit Aadhar Number and a smart phone. Yes, the mobile banking in India has made this possible.
But, before we discuss how you can open a savings account online in India, let us know what a savings bank account is and how it works? Continue reading “Now You Can Easily Open a Savings Account Online”
Teach your child the value of savings with their own fixed deposit, and get them to contribute to their future in a fun and educational manner.
Some of the biggest life lessons for children come by way of their parents. Children constantly observe their parents and begin mirroring their behaviour. So if the parents are sticklers for cleanliness, chances are that the child will pick up this trait and become conscious of being clean and tidy at home and school. But if parents constantly bicker and use abusive language towards each other, children will pick that up, too! They are always watching, observing and mimicking – so the best way to raise a well-rounded individual is to lead by example. Continue reading “Digitalize Your Child’s Piggy Bank!”
Savings accounts can be used to accumulate funds, but using it as a long term investment will not gain you much benefit. If you are planning for a financially secured future, you can consider other investment options like Fixed Deposits or Mutual funds.
There are several ways in which you can make use of the surplus funds. However, to benefit from the funds for a long run, it is essential that you allocate the funds in the right place. For most of the people, savings can be a good option wherein they can park their funds, whereas, for others, investing in a fixed deposit is a much better option. Continue reading “Savings Account V/S Fixed Deposit V/S Liquid Mutual Fund: Which is Better?”
As the manager or owner of a business, you will already know how important productivity levels are. If your workforce is not as productive as it could be, your business and profits will suffer. This is why it is so important to place emphasis on improving productivity from your workers. There are many different things that can have an impact of productivity levels. It is important to take all of these into consideration if you want to maximize on productivity from your workforce. Continue reading “Improving Productivity from Your Workforce”
Over recent years, social media has become a big part of our day to day lives. However, while general consumers tend to use social media to communicate with friends and share media, businesses are able to make use of it for a variety of reasons. Social media platforms have become integral for businesses these days. With so many people using these platforms, it makes sense for businesses to utilize them as much as possible. Continue reading “5 Ways to Make Social Media Work for Your Business”
Differentiating your brand in a competitive marketplace can often feel like no easy feat. Yet, there are various ways to separate your company from your industry rivals to attract as many customers as possible. Check out the top 5 creative ways to promote your brand. Continue reading “5 Creative Ways to Promote Your Brand”
When it comes to success in business, there is one key asset which you cannot do without. It should be at the centre of all the decisions you make. This asset is your workforce, whether you’re a small startup team or a larger, more established operation. In fact, it refers just as much to solo-preneurs. Continue reading “How to Create Staff Satisfaction with Virtual Offices”
If you are working in Marketing, then the phrase “content strategy” is not new to you. You can’t help but hear the Marketing Department people talk about it all the time. And that is for many real reasons. But before we drill into details about those reasons, let us clarify a few things for you. Continue reading “Top 10 Questions Marketers Need to Ask While Developing a Content Strategy”
The real estate game attracts millions of investors who are seeking ways to maximize their earnings and potential net worth. Depending on your tastes, location and investment strategy, there are many different types of real estate investments to consider. From native land holdings to multi-unit apartment complexes, each investment strategy presents both opportunities and liabilities. Continue reading “Understanding Your Potential Liabilities in Real Estate Investment”
Being a good manager is not an easy task and takes a well rounded approach for the best outcome. It takes empathy, facilitated direction, and a TON of patience. Not many people are able to excel in this area but a lot of the managerial skills can be learned and applied in diverse fashion. Continue reading “Maximizing your Workforce for More Profit”
In the modern world, networking has become one of the best tools for professional growth. With the right network, one can acquire business information, progress in their career, and get employment opportunities in different organizations such as Freedom Financial Network. Continue reading “Identifying and Using Your Network: Strategies from Freedom Financial Network”
When you finally decided to let go of your traditional ‘9 to 5 job’ in an office, you have joined a large number of professionals in search for better opportunities. Working from the comforts of your own home is so promising in so many ways. Just imagine the stress of daily commute to work and the hassle of getting up early to look office-ready every single day of your life. If you want to work wearing your pajamas and sweatpants, definitely you can do so. Continue reading “9 Tips So You Can Effectively Work From Home”