Need can either be recognized or generated. Most utility-based products like refrigerators, washing-machines, cars, etc. were introduced to the market…

Well, Well, Well….If it isn’t that time of the year again!! The Finance Minister has just presented the 2nd budget…

Check out how Dr. Yoram Bauman gives a humorous insight to what economics is. He gives entertaining insights while entertaininig…

Did you know that CCDVTP stands for “create, communicate, deliver the value to the target market at a profit”. Its…

As a company gets large-scale recognition and popularity, maintaining its image and brand becomes more important than the product it…

Affiliate marketing appears to be the buzz-word of the day. With the increasing trends in internet usage and penetration, affiliate…

This is a presentation on strategy facilitation and consulting by a global team of consultants. Understanding the barriers that inhibit…

In their rare joint appearance at All Things Digital 5, Steve Jobs and Bill Gates discuss their contributions to the…

Strategic planning is a firm’s internal process of defining its strategy, or direction, and making decisions on allocating its resources…

Much of India is still underdeveloped and badly in need of infrastructural development to raise the standard of life of…

This video is an interview with Daniel Goleman, outstanding psychologist, Harvard Business Publishing. See how you can use emotional and…

All ideas generated by brain-storming cannot be actually implemented due to various constraints. The company needs to cut down to…