Need can either be recognized or generated. Most utility-based products like refrigerators, washing-machines, cars, etc. were introduced to the market because the manufacturers felt that there was a need for…

Well, Well, Well….If it isn’t that time of the year again!! The Finance Minister has just presented the 2nd budget of his reign and everyone queues up for their share…

Check out how Dr. Yoram Bauman gives a humorous insight to what economics is. He gives entertaining insights while entertaininig the audience, throughout the lecture. How difficult is that? Way…

Did you know that CCDVTP stands for “create, communicate, deliver the value to the target market at a profit”. Its the new mantra of marketing. Check out the insights by…

As a company gets large-scale recognition and popularity, maintaining its image and brand becomes more important than the product it manufactures. So from a product-centric view, companies have shifted their…

Affiliate marketing appears to be the buzz-word of the day. With the increasing trends in internet usage and penetration, affiliate marketing appears well poised to make a kill. But many…

This is a presentation on strategy facilitation and consulting by a global team of consultants. Understanding the barriers that inhibit successful business strategy planning is crucial for the growth of…

In their rare joint appearance at All Things Digital 5, Steve Jobs and Bill Gates discuss their contributions to the technology industry, the qualities they most respect in one another.…

Strategic planning is a firm’s internal process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.  Check…

Much of India is still underdeveloped and badly in need of infrastructural development to raise the standard of life of the people living there. Even after 62 years, looking at…

This video is an interview with Daniel Goleman, outstanding psychologist, Harvard Business Publishing. See how you can use emotional and social intelligence to improve your own and your organization’s performance.…

All ideas generated by brain-storming cannot be actually implemented due to various constraints. The company needs to cut down to one or two feasible new product ideas from the pool…