I came across this wonderful ad today and wanted to share this with you. The NSPCC has just created an ad aimed to help children view the exam period differently, and give them a point of contact should the stress of exams get too much. I think this campaign is a great cause, and am hopeful it will help students relax and not worry about their exams.

The ad is very cleverly shot, with students moving their arms and heads in time to a certain routine. It is a very simple idea that looks really effective – especially when the disco lights switch on! An element of humour is added to the clip through the teacher who is oblivous to the whole thing happening. The ad ends with the line “exams don’t have to be stressful”, which once again is simply yet effective.

Why not follow the link, have a look at the ad, and let me know what you think:


Have a wonderful day,

By Chakraborty

Dr Chakrabarty is the Chief Innovation Officer of IntuiComp TeraScience. Earlier she was Assistant Professor of Delhi University, a QS ranked university in India. Before that she has held research positions in IIT Mumbai, IIT Chennai and IISc Bangalore. She holds 2 patents and over 20 research publications in her name which are highly cited. Her area of research is in smart technologies, integrated devices and communications. She also has a penchant for blogging and is an editor of Business Fundas.