Advertising and Marketing Programs for Small and Medium Business
Small and medium sized enterprises typically have very different requirements and capabilities to engage their target audience through Advertising and…
Digital Marketing – Theories, Strategies and Frameworks
Digital Marketing is basically promotion of brands using all forms of digital advertising mediums to reach the target segment. This…
Marketing Mix – The 4 P’s of Social Marketing
Social marketing was “born” as a discipline in the 1970s, with the increasing need to “sell” ideas, attitudes and behaviors,…
Behold the turtle, he makes progress only when he sticks his neck out.
Bruce Levin gave an excellent insight to what ultimately is a sure shot recipe for progress. Not taking risks in…
India wins the ICC Cricket World Cup
Does it sounds too good to be true for all the millions of hard core Indian fans of crickets? Yes,…
HR Cartoon: You are not applying yourself
Don’t we all wish our HR managers understood more about us and the business situation than they do?
Using Gmail for Business
Many small businesses are now contemplating using G-Mail for business. But is it worth it? Google’s webmail and complimenting applications…
Fortune at the Bottom of the Pyramid – Marketing Strategies
Economically speaking, the “Bottom of the Pyramid” is the largest and also the poorest socio-economic class of people across economies.…