With the recent news that over 8 million of us are running our businesses from home and on the internet, now, it seems more important than ever to be making sure that every aspect of our business’s online presence is up to scratch.
If you’re not as tech savvy as your 10 year old, you might not be too confident as to what that means, but with a little bit of guidance, you can create an exceptional online presence that is accessible to the maximum amount of people online. What this hopefully means is that if you get the three points below right, you’ll have more people getting onto your site, and more people buying what you’re selling. So implement our advice and see your profits soar. However, e-commerce and e-business is the matra of the day that simply cannot be overlooked by any business that is planning to grow (and if it may be mentioned, grow fast).
Have a Responsive, Well Designed and Feature Rich Site
This first point is the most important one. Whatever else you do is fine and well, but if you don’t have a well designed website that displays correctly, that is responsive (meaning that it scales to the size of the browser window), and that is feature rich, you’re going to struggle to get customers walking through your virtual doors. If you don’t know how to build a website, there are sites like WordPress where you can choose a template and they’ll do all the hard work for you.
Create a Mobile App
Next, after you’ve created a website, you’ll need to make it easy for people on smartphones to view your site. This could simply mean making sure the site is responsive so that it displays well on your customers’ small phone screens, but if you want to go the extra mile, you could get an app version of your site designed from the bottom up by companies like Evolve IT. More and more people are shopping from their phones, so being ahead of the curve with this great market could put you in good stead for the future.
Operate across the Spectrum of Social Media Platforms
Finally, now that you’ve got a great, accessible website that works as well on phones as it does on a desktop PC, you can start working on creating a broad social presence on sites like Facebook and Twitter. These platforms are great because they allow you to directly interact with your customers through messaging, a vital way to ensure their trust.
Ultimately, it’s easier than you think to make your business more accessible to your customers online. Follow our advice and you should see soaring profits.