It can easily be said that videos are a dime a dozen nowadays – from corporate videos to personal videos to music videos, the web has it all (and then some). If you are aiming to promote your own video, you have to make it interesting enough to get noticed. But apart from this, you have to engage in a number of strategies for marketing your video to the right people and the right audience.

Here, then, are some top tips for promoting your web video:

  1. Make use of the social media tools at your disposal

We are surrounded by social media networks at every turn – from Facebook to YouTube to the more staid and professional LinkedIn and the like. But if you would like your video to get attention, you have to know how to make the most of the social media networks at your disposal. Take YouTube, for instance. The network has a variety of tools which can enhance your video. You can start with making a more accurate and detailed description of your video if you decide to upload it to YouTube, and add the proper tags and keywords so it can be made more relevant to searchers.

And if you have a Facebook page, all you have to do is upload your video and share it with those in your network, who, in turn, can share it with their own contacts.

  1. Make use of your own website and existing clients

In addition to making use of social media networks, another way to effectively promote your video on the web is to incorporate it into your own website. In addition, if you have a company blog, you can add your video to this as well. This is also where your existing clients and contacts can come in handy. Don’t forget to share your video’s link to your existing client or customer base through your email marketing list.

  1. Take advantage of public relations

Another effective strategy for promoting your video is to take advantage of your knowledge (and contacts) in public relations. This is where you can create press releases which you can share with professional bloggers, reporters, editors, and other web contacts and entrepreneurs so you can generate coverage for your video. Getting in touch with the media is exceedingly important if you would like your video to make an impact.

Alongside the above-mentioned strategy, you can also try and see if you can collaborate with other companies that have similar videos and the same target audience (but are not in direct competition with you) so you can do a kind of ‘swap’ where you can show their video on your website and they can show yours on theirs.

  1. Make use of search engines

The importance of search engines cannot be ignored. For your video to reach a broader audience, why not get your video listed with major engines like Google or Yahoo? Afterwards, you can focus on various strategies involving Search Engine Optimisation in order to get a high ranking. In line with this, it would also be a good idea to think about keyword advertising on different search engines. For instance, you may want to pay for a service such as Google Adwords to promote your web video.

  1. Seek help from the experts

When all is said and done, however, even with all the right strategies, you still have to make sure that your video is actually worth watching. This is where the expertise of a professional web video production company becomes crucial. Web video production London experts such as Raw Productions are more than willing to provide their expertise to those in the process of creating a web video (you can get more information about their offerings at Once you have a video that is professionally done, then you should have no difficulties coming up with the strategies for promoting it to the right audience.

By Kar

Dr. Kar works in the interface of digital transformation and data science. Professionally a professor in one of the top B-Schools of Asia and an alumni of XLRI, he has extensive experience in teaching, training, consultancy and research in reputed institutes. He is a regular contributor of Business Fundas and a frequent author in research platforms. He is widely cited as a researcher. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.