If you think that simply sharing some wise words on social media or posting a well researched interesting blog article is all you need to attract new customers and keep your old ones coming back for more, you may be wrong. People like to watch videos, see colorful photos in high resolution, and they even enjoy reading and sharing infographics.

That’s why, if you want your business to be successful online, you need to be utilizing these visual aids to your best benefit. They will help you bring in more people, and could be the thing that makes one or more of your posts go viral, giving your business even more attention.

Why You Need To YouTube

YouTube is fairly simple to use, you just need to know how to shoot a video and then transfer it to your computer to upload. Once you’ve uploaded it to your YouTube account you can make it visible to the world and if they like it they’ll watch it and share it.

Many businesses use YouTube for many projects. Take Park West Gallery for instance, they post videos of artists and more on their YouTube, showing people the inner working of the world of art and art galleries.

The Importance Of Photos And Memes

Like videos, photos add a visual aspect to your online presence. If you write a how-to article having photos of each step makes it easier for people to follow the steps and having a photo of the finished product may be just what it takes for them to try out the project in the first place.

Similar to photos, memes are a fun way to get the word out on all sorts of things, and have a high tendency to go viral if they are fun and different enough. Be clever and have fun with your memes. The more funny or shocking the more likely they will pick up popularity, just make sure they relate to your business.

Creating And Using Infographics

Not only do people love photos, but they also tend to be drawn to statistics and information on subjects, and being able to find them all in one place makes them happy. That is kind of the purpose of an infographic, which shares info in a graphic form for people to get the gist of things.

Infographics can stand alone, or they can summarize an article, or part of an article, without needing to reiterate all of the statistics directly into the post itself. Infographics are also highly sharable.

By using these sharable and eye catching items, and making sure to share them on your own social media, you are enhancing your marketing strategy and you just might attract a few new customers and fans.

By Kar

Dr. Kar works in the interface of digital transformation and data science. Professionally a professor in one of the top B-Schools of Asia and an alumni of XLRI, he has extensive experience in teaching, training, consultancy and research in reputed institutes. He is a regular contributor of Business Fundas and a frequent author in research platforms. He is widely cited as a researcher. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.

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