When it comes to businesses, in order to make a name for yourself you need to market. Marketing is important on a local level, but with the internet it’s easier to market more on a global level as well. The internet allows you to reach your business out to the maximum amount of people with the minimal amount of effort.

Are you marketing your business online? And, if so, are you using all of the things available to you to reach the most people? You may be missing out on some great free marketing if you aren’t using things like social media.

Start With Some Help

All of the online marketing in the world isn’t going to do you any good if you have no way to tell if it’s working for you. You can do that by knowing how to check analytics and reports on your website, blog, and social media sites.

You can do these things on your own, but you’ll be taking time away from getting other work done. That means your business can benefit from hiring someone else to keep an eye on analytics, the same as it can pay to hire someone to run social media and blogging.

Using Social Media

It’s likely that you already have your business on Facebook and Twitter, but you may be missing out on a lot of possible customers if you aren’t using some of the other social media options that are out there. Each one offers something unique to your marketing plan.

Using Instagram gives you a chance to share photos of products and behind the scenes of your business. Using YouTube allows you to get more commercial with people, and it’s a great way to share how to’s and more with your products and services.

Basic Blogging Should Be More

Don’t just do some basic blogging where you ramble on about your newest product. You want to give readers substantial information that they can use, that they’ll want to share, and that they will come back for. You need more than just keywords and keyphrases, and you need more than just links to credible sources.

Use your blog posts as kind of a show and tell. Ask your readers and customers what they want to read about. You also want to post on a regular basis so that people know when to come back for something new. And, always finish off with a call to action so your readers know what step to take next.

Marketing your business online doesn’t have to be a difficult thing, but it can be time consuming if you don’t have someone employed with that soul focus. Regular updates make all the difference.

By Kar

Dr. Kar works in the interface of digital transformation and data science. Professionally a professor in one of the top B-Schools of Asia and an alumni of XLRI, he has extensive experience in teaching, training, consultancy and research in reputed institutes. He is a regular contributor of Business Fundas and a frequent author in research platforms. He is widely cited as a researcher. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.

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