People who think that business is all work and no play obviously haven’t been in the business long. While the job requires that people put in long hours and sit in dull meetings for large chunks of time, if you don’t add a little party in the back to the business in front mindset, you have yourself a really boring business model that won’t get people fired up about what it is you’re doing.

Business is comprised of a grind and a letting loose. Do the work, but don’t forget that the formula to success factors in some R&R along with some strategic party planning. Marketing within a business is the part side of things. You have to get people excited about what it is you’re doing, even if you’re all about cutting grass. You’ve got to be passionate about what you’re doing, and the passion has to catch flame to everything it touches.

Now that you know that partying is part of the business way, you can be let in on the secret to throwing a kick ass marketing party. It all starts with this:

A Contagious Passion

A party can be a hit and a party can be the lamest thing you’ve ever been to. If you want your party to be off the chain, it starts with having a contagious passion for what it is you’re doing. Passion alone sets a fire in other people. Stir up your passion for what you’re doing by any means necessary and funnel that into your party planning ideas and processes. Once you’ve got a purpose for why you’re throwing the party, you can fire up the grill, let the spirits flow, and show your clients why your business is the

An Open Door Policy

If you’re throwing a party, you’re not doing it so that you can be stingy. If that means you only throw a marketing party once a year, so be it, but when the doors to that bus swing open, you better have an open door policy that means anybody can come in. Marketing is about getting the word out. Invite press outlets, invite people off the street, do everything in your power to get bodies in the door. The bigger it is, the farther your bang for your buck goes.


While a passion for what you’re doing is important and it’s good to have an open door policy, if you’re not intentional with a this key thing, you’re kind of missing the point. Plaster your name over everything. People coming in the door need to know whose house they’re at. They pick up a napkin, it’s your brand wiping their face; they pick up a glass, it’s your brand showing them a good time. Be intentional with your logo and your branding at your party. Do this along with the things mentioned above, and your party will be talked about for years to come.

By Eddy

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles of partners on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to

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