Digital media marketing is an incredible way for any business to reach its potential clients and showcase new products or services to preexisting customers. It is also a great way to pass information about any disputes or scandals facing a company.

Press releases are not limited to TV and video recordings on YouTube but they can also be sent as text to the audience. continually offers advice on crisis management with communication being the most important aspect of crisis management and digital marketing. This means that whichever medium of communication you use, the message has to get out and be articulately detailed.

For good communication the following factors should be in the Public relations planning board. Otherwise, the message will be altered and taken out of perspective. The targeted audience may not get the gist if the content of the information posted is of poor quality.

  1. Start with a catchy headline

Your audience will only read the entire report or statement if the first line catches their attention. Whether it’s a new product release or a conversion of the business type, a merger or an acquisition, make this information juicy. People should share the information and talk about your corporation’s new product or legal crisis.

Shareholders and investors will make informed decisions about the use of their money and may invest more once they read the whole press release.

  1. Format

For an audience to take your press release seriously, the format of the posted information should be excellent. Graphics should be presented in a high quality display medium. Key points should be bulleted and/or highlighted and with a boilerplate. You may also consider using APA or MLA writing styles.

  1. High Quality Content

The language used must be appealing and with tit bits of information that will raise questions giving the readers or listeners a reason(s) to be your audience. manages corporate crises by asking PR managers and the corporation executives to be transparent on everything happening in the business.

When giving information about a negative incident, you should express sincere regrets and give all the facts about the case. This builds trust and your credibility to stakeholders will be maintained.

  1. Precise and short press releases

However interesting the information is, your reader and listener has a short attention span and will not take up hours reading through the text or watching a hour long interview where you use too much jargon. Most people tend to skim and scan documents looking for the key points. Therefore, highlight the most important parts and post the message.

  1. Use good infographics and simple slides

To pass across the intended message, representation of the products must be captured clearly. Otherwise, you might get low sales and reviews because less people will read what you are publishing.

  1. Use different channels

Your audience will not be camped at one place waiting for your press release. Both traditional and digital mediums have to be used extensively to widen the reach. Stakeholders will need this information to know how the business is doing. Therefore, positive and negative messages should be distributed to all. You may email the key investors and shareholders, creditors and clients so as to avoid lawsuits from parties that will not receive the message on the mainstream media channels.

The recovery of your business after a crisis hits or the success after the launch of a new product or service depends on how effective tour communication system is. outlines the services of top PR firms in mitigating crisis or increasing sales through digital media marketing advertising.

By Eddy

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles of partners on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to

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