Ways To Boost Your Small Business Marketing Campaign

A successful marketing campaign is crucial to the success of any small business.  When a company’s marketing is lacking, it is typically true that their sales are also suffering.  Too often, small businesses do not have the ability to spend a fortune on their marketing efforts.

Cheap and efficient is definitely the way to maximize the resources of a small business.  Take a moment to look over this short compilation of a few inexpensive marketing methods available to small business owners. 


Public enriching content

Content is still king when it comes to digital marketing.  People are flooded with useless information on the internet all day long.  Try not to contribute to this disparity.  Be picky with what content is chosen for publishing.

Post content that offers the reader something enriching.  Build a strong blog presence on the company website to draw browsers to the business’s home page.  Also, make sure the company’s website is built for clean and concise navigation.  Take a look at this excellent example of a well-built site.


Invest in social networking

Social media is a giant of the internet.  It is an enormous waste of an opportunity to bypass the abilities of social media in the world of business marketing.  Building a social media reputation is possible with only minimal expenses.

There are also opportunities to advertise via side ads on Facebook and other social media sites that do not cost a fortune to obtain.  For a few bucks a month, the company’s logo can be made readily available to thousands of users.


Guerrilla Marketing

This type of marketing specializes in the creative part of marketing.  Drawing out the company’s Twitter handle on the sidewalk in colorful chalk is free and will peak the interest of anyone walking past.  Post flyers on the front of abandoned buildings.  There is no limit to the heights of creativity in guerilla marketing.


Get educated in SEO

Search Engine Optimization is the art of utilizing several proven content creation techniques that will boost the company’s listing when users search for specific keywords on any of the major search engines.

There is much more to the craft than just a few simple keywords.  Invest time and research in educating the business’s marketing team on the ways of SEO.


Stumble Upon cheap advertising

Stumble Upon is one of the most inexpensive ways to float a bunch of advertising in digital space.  It is considerably less expensive than Facebook and easier to utilize.  This service begins by only starting with a base of 10 cents per click, compared to Facebook’s base of 40 cents per click.  Stumble Upon provides a detailed list of pricing information on their site for further inspection.



Author: Kar

Dr. Kar works in the interface of digital transformation and data science. Professionally a professor in one of the top B-Schools of Asia and an alumni of XLRI, he has extensive experience in teaching, training, consultancy and research in reputed institutes. He is a regular contributor of Business Fundas and a frequent author in research platforms. He is widely cited as a researcher. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.